Email Community Spotlight: Alice Li – Litmus

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, … Read more

New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize – Litmus

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every … Read more

Marketing Strategies Must Evolve With the Times in 2024 – Litmus

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings … Read more

The Ultimate Guide to Email Preview Text – Litmus

They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and … Read more

How To Create Inspiring Personalized Emails – Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard … Read more

Email inspiration: 16 Places to Look for Examples – Litmus

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive … Read more

Email Community Spotlight: Najmah Salam – Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, … Read more

Tutorial: How to Add Email Background Images (+ Code) – Litmus

Emails can feel a bit predictable with an image here, a block of text there. One way to liven up the subscriber experience? Background images! They add another dimension to your design, making your emails “pop.” When done well, they make your email feel like a million bucks. Keep reading for: The benefits of background … Read more

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!) – Litmus

What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, … Read more

22 Email Marketing Metrics to Measure Success – Litmus

Every email marketer knows the feeling when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in to judge whether the email you sent was successful. Knowing these insights is powerful—they fuel future … Read more

This Month in Email: Email Marketing News December 2023 – Litmus

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out. News headlines In lighter news Email Client Market Share News headlines … Read more

Free Email Marketing Tools that Will Save You Time (& Money!) – Litmus

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every … Read more

The Litmus Team’s Top 3 Email Tips for 2024 – Litmus

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry … Read more

Web vs. HTML Email Design: 10 Key Differences to Know – Litmus

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more

How the Litmus Team Uses Email Guardian (and You Can Too!) – Litmus

Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Sure, email clients don’t make it easy with over 300,000 potential email renderings and email client updates that can happen on average every 1.2 … Read more

The Litmus Team’s Favorite Emails for December 2023 – Litmus

Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). What stood out? Playful animations, clever campaigns, and thoughtful timing were top of our list. Keep reading for our handpicked selection, or skip ahead to … Read more

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