Personalization in Email Marketing Has to Include Strategy  – Litmus

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

How to Recover from an Email Personalization Mistake – Litmus

Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover … Read more

MPP in Email Marketing: Myths, Facts and Your Response – Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time … Read more

10 Interactive Emails for Inspiration – Litmus

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive … Read more

Using Content Marketing Automation For Personalization – Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization.  There are … Read more

Taking the Mystery Out of Email Deliverability [Infographic] – Litmus

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The Litmus Team’s Favorite Emails of April 2022 – Litmus

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Top 5 Priorities for Successful Email Marketing Programs – Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help … Read more

How to Measure Email Marketing Success: Beyond Open Rate

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

Try These Email Marketing Ideas to Drive Growth – Litmus

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Email Deliverability: What It Is and Why It Matters – Litmus

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Defining Your Email Marketing Through Data – Litmus

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What Is BIMI (And Why Should Email Marketers Care?)

Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more

Behavioral Content for Email Personalization

Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more

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