The digital world we thrive in today is one where we expect quick replies. In customer service, waiting on hold or for an email answer needs to be updated. Live chat customer support helps. Live chat assistance may transform your business. It’s about improving customer experience, not just fixing problems faster. Live chat enables brands … Read more
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online … Read more
One of the industry’s best-known influencers is organizing SEO for Paws, a live-streamed fundraiser on February 29, 2024, featuring a stellar speaker list that includes some of the industry’s best SEO professionals. Anton Shulke is best known as the head of influencer marketing at Duda and an expert at organizing live-stream events. When the war … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence … Read more
In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every … Read more
Meta came up with a preview of its generative AI Audio project, Audiobox, last month. This month, the platform conducts a live testing of Audiobox with new AI audio-generation tools. The demo of the project is now available publicly. So, you can use the demo version to generate customized audio. The audio will be based … Read more
This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
Welcome to our live coverage of the OpenAI DevDay keynote, broadcasting directly from the vibrant heart of San Francisco. As the buzz of anticipation fills the air, we’re poised on the edge of our seats, eagerly awaiting the insights and revelations set to unfold. Today, Sam Altman, CEO of OpenAI, takes center stage to reveal … Read more
Meta is set to report Q3 earnings today at 5:00 PM Eastern time. Highlights from the earnings report published earlier today reveal growth that beat analysts’ expectations, driven by a significant rise in advertising revenue. Key takeaways from Meta’s Q3 2023 earnings report include: Revenue of $34.1 billion, up 23% year-over-year Advertising revenue grew 21%, … Read more
Modern customers are incredibly skeptical. They’re not likely to take anything you say at face value. And why should they if you don’t include evidence to back it up? Content accomplishes its goals only when the readers trust your brand, explains Melanie Deziel in this episode of the Marketing Smarts Live Show. “The first thing … Read more
According to the wisdom of this episode’s guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer’s perspective but from consideration of the touchpoints they, the marketers, have control over. Otherwise, she says, it’s easy to become overwhelmed and confused. “All of us have thousands of paths or options … Read more
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet, here’s a re-cap of what you missed from our live sessions today—all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez. But seriously, what are you waiting for?! See … Read more
“The thing that keeps me up [at night] is that there are people who are just small businesses trying to get out there and learn what they need to do to keep themselves alive or to get started, and they think that they can do it on their own—and they can’t,” Rebecca Bugger says in … Read more
Welcome to Litmus Live Behind the Scenes, where each month leading up to the conference we’ll dig in to some of the work we’re doing to prepare for Litmus Live, and shine some light on how we make the conference happen. In this blog post, you’ll discover how we went about creating our Litmus Live … Read more
It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it’s a valuable tool for forging an authentic and valuable connection with audiences. In … Read more
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more
Eric Yaverbaum has had countless successes, but he manages to keep a handle on what counts. He also has a lot of wisdom that every marketer would be keen to keep in mind: If you want to be a leader, influence people in a positive direction; the worst day of your life is also the … Read more
At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. We … Read more
