Local Business E-E-A-T: Real-world Examples of How This Works
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities. Source link
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Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
Is the Nearby filter navigation actually making Google’s SERPs more local? Find out more through Miriam’s research. Source link
Using Local Business Partnerships To Build Authority And Visibility
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness is the “A” in the much-heralded E-E-A-T found in Google’s Search Quality Rater Guidelines. In short, a business or organization needs to prove its authoritativeness … Read more
The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Source link
Data-Driven Decision Making To Optimize Local Digital Marketing Efforts
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
How Local Businesses Can Rank For Popular Near Me Searches
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
5 Types of Holiday Local Business Content You Should Promote
Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season. Source link
Announcing: The Local Business Content Marketing Guide
Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive. Source link
Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips
Happy Small Business Month to the 1.19 million small-to-medium enterprises (SMEs) in Canada! You employ 10.7 million Canadians (88.1% of the private labor force) and contribute to 50.4% of the gross domestic product (GDP). Your numbers, percentages, and contributions outweigh those of large businesses in many ways, meaning that Canadian SMEs have awesome collective power … Read more
12 Local Search Developments You Need to Know About from Q3 2023
The previous quarter in local search has felt slightly more mellow than the first two of this year, but industry experts have definitely made some noteworthy discoveries, and Google has made one major move. With the holiday shopping season up next, now is the time to examine any emerging opportunities or learn about new rules, … Read more
Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right … Read more
Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more
The Ultimate Guide To Boosting Local SEO For Clients Using AI
Drive business growth by offering an online brand and reputation intelligence platform that re-imagines customer connections through AI-powered deep listening, especially if you run an agency or are a reseller. In today’s ever-evolving tech landscape, it’s easy for agencies to feel overwhelmed by the vast array of options and partners. If you’re working with multi-location … Read more
32 Free Advertising Tips for Your Small, Large, or Local Business
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. Thankfully there are plenty of avenues for online free advertising. It can be frustrating when your budget dictates how many people your business can … Read more
How to Get More Local Business Reviews from Travelers
Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road. I know that when I write a … Read more
Moving To Europe: Apply For Local Jobs Or Start A Small Business?
Do you dream of relocating to the rolling hills of Tuscany? Working remotely from a Parisian cafe? Joining your workmates for a drink at a London pub at day’s end? Your aspirations of moving to Europe can become a reality. But you may be facing a big hurdle – how will you support yourself after … Read more
How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success
With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more
Google SGE: Early Local Search Data
If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that … Read more
