“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope … Read more
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years … Read more
According to The 2025 Sprout Social Index™, 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits … Read more
WordPress is the most popular content management system (CMS) in the world. Many sites worldwide use it for good reasons: It extensibility means that you can build more than just a website; its open-source nature means you own your site, and it tends to rank pretty well in search engines. Your only limit when it … Read more
Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority. Source link
Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in … Read more
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of … Read more
![How to Perfectly Manage a PPC Campaign [Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/120_Manage-a-PPC-Campaign.jpg "How to Perfectly Manage a PPC Campaign [Template]")
In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year. In 2023, 77.8% of Google’s revenue came from advertising on Google properties and YouTube. Why? Well-run pay-per-click or PPC campaigns help you generate leads by … Read more
You’re now ready to get your affiliate program in motion! Before you do, there are pitfalls to avoid and situations you’re going to run into. In this final section of our series, you will learn the myths, truths, and common pitfalls to avoid when managing and growing an affiliate program. Professional Tips, Myth Busting, & … Read more
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to forecast profitability. In this part of the three-part series, you’re going to learn the following: Types of affiliates that you can work with. Tools they’ll … Read more
Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. At first you have to welcome everyone, take their jackets, and offer them food or a drink. But once more guests start to arrive, you can make connections … Read more
A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get banned … Read more
![How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/adbudget.webpkeepProtocol.webp "How to Manage Your Entire Marketing Budget [Free Budget Planner")
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down. I know that the budget I set affects what my team can accomplish and our value to the company. Without … Read more
Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re good at what you do, you can earn high rates as an SEO consultant. Freelancing is also an excellent path into a career by virtue … Read more
The Internet is an ever-evolving virtual universe with over 1.1 billion websites. Do you think that Google can crawl every website in the world? Even with all the resources, money, and data centers that Google has, it cannot even crawl the entire web – nor does it want to. What Is Crawl Budget, And Is … Read more
Online booking is becoming increasingly popular for businesses of all sizes, helping them to manage their working process and make their employees more productive. With the advent of digital technology and the rise of the gig economy, online booking has become an essential tool for companies to streamline their workflow processes. In this blog post, … Read more
Managing employee performance is a crucial aspect of running a small business. While it may appear to be a difficult endeavor, it is critical to ensure that your staff is fulfilling their objectives and contributing to the success of your organization. The key to successful performance management is to establish clear targets, offer frequent evaluations, … Read more
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, … Read more
