![What is a customer journey map and how to make your own [examples included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/What-is-a-customer-journey-map-and-how-to-make.png "What is a customer journey map and how to make")
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Avoiding friction points is often discussed as specific to user experience. And that is indeed useful in marketing optimization. But, ’tis the season for thinking about next year before this year is even over! So, … Read more
![How to Map Your Ecommerce Customer Journey [Template Included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/ecommerce-Sep-13-2023-09-08-01-7144-PM.pngkeepProtocol.png "How to Map Your Ecommerce Customer Journey [Template Included]")
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand … Read more
Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local … Read more
