I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. I’d actually been searching for a cloak and while this piece of clothing did not fit the bill completely, I’d still wear it. Intrigued, I clicked on … Read more
Facebook Market place – a colorful online stage where businesses prosper and consumers acquire what they seek! If you are contemplating how to start your own e-commerce business, then look no further than this extensive guide. We have lots of active users and a Facebook Market place. Therefore, connecting to the extensive Facebook network and … Read more
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. … Read more
When circumstances are right, launching a subscription product can transform your businessl, but it can also take a lot of time, effort, and learning along the way. I should know, given that we launched our subscription product, foundr+, back in 2022. Creating a subscription product has totally changed how I think about business. And I … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
You’ve got your logo, you’ve decided on your incredibly witty, pun-based brand name, and you’re ready to head out and nail down your first clients. You start mapping out your services when suddenly, it hits you. Are you a contractor or a consultant? After all, you want brands to consult you, and you also want … Read more
Imagine you’re a chef, and you’ve just created a new dish. You think it’s a masterpiece, but how do you know if your customers will feel the same? You could rely on your gut feeling, or you could go out and ask your diners what they think. The same principle applies to B2B marketing: You … Read more
Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers’ opinions are after the launch. If you’re sensitive to the high costs of failure and need to gather facts and … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Imagine putting in months of hard work to realize that there are only 100 people in the U.S. who will potentially buy your product. Knowing this early on will enable you … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an … Read more
Imagine bringing the bustling energy of a sea market to your doorstep, allowing you to savor the finest fresh whole fish without stepping outside your home. The wave of convenience has finally crashed into the seafood market, revolutionizing it in an un-bait-able way. Seafood, particularly fresh fish, has long been a staple in the Australian … Read more
Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name changes are a result of what the changes represent. A Quick Background In the past four years, Microsoft Ads transformed its business to focus on … Read more
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more
Defining your target market can help you establish your niche. Knowing your niche and understanding your audience benefits your business strategy in myriad ways, including helping you develop a more strategic marketing plan, getting the most out of your digital marketing spending, navigating niche marketing, and ultimately driving sales and growing your business into the … Read more
![5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/challenges-marketers-face-in-understanding-the-customer-.pngkeepProtocol.png "5 Challenges Marketers Face in Understanding Audiences [New Data +")
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and … Read more
![How to Build a Market Development Strategy [Free Planning Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/market-development-strategy.jpgkeepProtocol.jpeg "How to Build a Market Development Strategy [Free Planning Templates]")
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding … Read more
Blindly putting out content or products and hoping for the best is a thing of the past. Not only is it a waste of time and energy, but you’re wasting valuable marketing dollars in the process. Now you have a wealth of tools and data at your disposal, allowing you to develop data-driven marketing strategies. … Read more
