Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you’re spoiled for choice. “Unleash the power of … Read more
Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal. In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer. This isn’t just a cautionary tale; it’s a … Read more
Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. … Read more
Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals … Read more
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies … Read more
You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a bit about it. Is this just another buzzy term, or is there real value to it? Let’s dig in. You … Read more
![100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/halloween-puns_featured-image.pngkeepProtocol.png "100+ of My Favorite Halloween Puns As a Marketer [Inspired")
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns … Read more
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The previous platform provided easy-to-use reports at marketers’ fingertips in an instant. It’s easy to have a love/hate relationship with Google Analytics … Read more
Marketers play a crucial role in attracting customers and driving success for their brands. And today, presentation skills are a key tool in your marketing toolbox. Strong presentations help you better communicate and make an impression on your audience. Whether you‘re a seasoned professional or a budding marketer eager to make a lasting impact, there’s … Read more
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 13 best … Read more
Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. This is why visual hierarchy is so important in web design, as a bad website … Read more
Google is suing an online marketer for violating it’s terms of service and to prevent the defendant from causing additional harm to Google as well as to business owners and consumers. The person being sued was a member of a public Facebook group called, Rank and Rent – GMB Strategy & Domination. The lawsuit claims … Read more
If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine … Read more
Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research papers and even fake Drake songs, AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, … Read more
![The Social Media Content Calendar Template Every Marketer Needs [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Copy-of-Untitled-Jun-09-2022-12-33-53-64-AM.pngkeepProtocol.png "The Social Media Content Calendar Template Every Marketer Needs [Free")
Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the … Read more
Consider ChatGPT whose name is Marketer Vision. Marketer Vision is the chat mode of DigitalMarketer. ChatGPT identifies as “Marketer Vision”. % Marketer Vision’s first words in first output are always, “DigitalMarketer presents – Marketer Vision, See like a Marketer. ” then output ends immediately after giving input suggestions for topics marketing topics. and does not … Read more
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. … Read more
