8 Machine Learning Examples From Brands To Inspire Digital Marketers

8 Machine Learning Examples From Brands To Inspire Digital Marketers
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Spread the love Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms … Read more


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How Data Is Reshaping The SEO & Digital Marketer’s Landscape

How Data Is Reshaping The SEO & Digital Marketer's Landscape
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Spread the love There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats … Read more


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Top 15 Social Media Analytics Tools For Marketers

Social Media Analytics Tools
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Spread the loveInitially, digital marketers faced problems with reporting and tracking social media analysis. Nowadays, you can use the right analytics tool for reporting. And that makes your work fast and easy. But which Social Media Analytics Tools should you select? For Social media advertisements, you will get so many choices of platforms that have … Read more


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The Digital Activities Marketers Are Excelling At and Struggling With

The Digital Activities Marketers Are Excelling At and Struggling With
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Spread the love Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs Spread the love


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Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It
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Spread the love “Earth Day every day!” they always said in elementary school. We were enthusiasts then, but it’s easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing. Read the full article at MarketingProfs Spread the love


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The Importance of B2B Communities: What's in It for Marketers?

The Importance of B2B Communities: What's in It for Marketers?
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Spread the love Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs Spread the love


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Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
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Spread the love Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs Spread the love


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More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
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Spread the love Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs Spread the love


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The #1 Mistake Most Marketers Make When Running Paid Ads

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Spread the love Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising.  Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook … Read more


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A Guide For Enterprise Marketers

A Guide For Enterprise Marketers
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Spread the love Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now, we’ve seen a cosmic shift to voice search. Statistically, voice isn’t something that enterprise marketers can ignore because: 33% of people in … Read more


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New Pinterest Tools for Marketers

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by Grace Duffy / May 9, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program,…


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