Social media ROI statistics marketers need to know in 2025

Social media ROI statistics marketers need to know in 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surface—reach, click-through rates and impressions—weren’t designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools. … Read more

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast. … Read more

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering how their potential customers might react.  To give insight into how consumer behaviors are or … Read more

Email Marketer’s Guide to Coding for Accessibility

Key takeaways Accessibility matters. Not only is it legally required to make your emails accessible to everyone, it’s the right thing to do for your subscribers, and for your business. You can’t increase conversion rates if someone can’t interact with your email. Coding for accessibility doesn’t just mean optimizing for screen readers, though that’s a … Read more

Reddit trends: A marketer’s guide to untapped potential

Reddit has long been a pioneer in community-driven conversations—well before social listening became a marketing staple. Since 2005, it’s evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddit’s role in the modern marketing mix has shifted. With … Read more

New AI Models Make More Mistakes, Creating Risk for Marketers

The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times highlights, tests show errors as high as 79% in advanced systems from companies like OpenAI. This can create problems for marketers who rely on these tools for content and customer service. Rising Error Rates in … Read more

How B2B Marketers Can Use B2C Tactics to Engage

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Whether you’re selling cars, shampoo, clothing, or legal services, the decision to buy what you’re selling is always made by a person. That fundamental principle is deeply ingrained in consumer marketing. However, in business-to-business (B2B) … Read more

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media … Read more

LLMs That Code: Why Marketers Should Care (Even If You’ve Never Touched An IDE)

Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know little about one of their most powerful features: They can write actual code. First, it talked. Then, it wrote. Now, it builds. We’re not just … Read more

The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with … Read more

AI Costs Drop 280x In 18 Months: What This Means For Marketers

The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI … Read more

Did HubSpot Really Lose 80% of Blog Traffic? Here’s What Actually Happened — and What It Means for Marketers

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting that we had lost 80% of our blog traffic. Overnight, the news was all over X and LinkedIn. As marketers ourselves, we know better than anyone that hot takes drive clicks. But, what actually happened … Read more

The 11 Best Social Media Analytics Tools in 2025 — For Creators and Marketers

When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That is until I started monitoring my social media analytics. Suddenly, it all became much clearer: I had data that pointed to which hooks grabbed the most attention, what time got … Read more

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more

25 Live Video Stats Marketers Need to Know This Year

As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your … Read more

Community Building For Marketers: Finding Your Why

This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a community is, and various definitions. Outside the context of marketing terminology, the word “community” is primarily associated with local areas or neighbourhoods. The concept of … Read more

Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms

Social commerce for marketers has become a strategic growth lever, evolving from a customer retention and engagement channel to a source of revenue generation. Social media sales defy traditional ecommerce with the entire shopping journey taking place in just a few clicks and in one platform, making online shopping more simple than ever. Social media … Read more

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m … Read more

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