How Can Influencer Marketing Help Boost Your Instagram Profile?

Influencer Marketing

Influencer marketing is such a common practice now that everyone knows what it entails. Billions of people use Instagram actively, which means that it is a huge marketplace for emerging and established businesses. However, you can’t just invest a hefty amount without an objective and expect to have customers running towards your business. It doesn’t … Read more

How To Choose A Digital Marketing Agency For Your Business

Digital Marketing Agency

Digital marketing has taken over conventional marketing. Therefore, having a skilled digital marketing agency on your side nowadays could virtually make or break your business. A good agency will enable you to shape your brand’s online image and offer resources and expertise to execute promotional strategies successfully. 7 Lucrative Factors To Look For While Choosing Digital … Read more

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more

2-Hour-Per-Month Content Marketing Framework – DigitalMarketer

A simple, 2-hour-per-month content marketing framework for the content beginner.  Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, … Read more

How Do Enterprise & SaaS Marketing Software Solutions Differ?

How Do Enterprise & SaaS Marketing Software Solutions Differ?

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a strong software support system. However, there are pros and cons to every decision you make … Read more

How To Hire The Right Marketing Recruiting Company In A Competitive Market

Marketing Recruiting Company

With the growing rise of competitive markets in various fields, the demand to hire the best people to be part of a growing community in a company is critical. Marketing is a tool in every business sphere, and it is required to have the right people who understand the trends, growth, and what it takes … Read more

Is Your Content The Right Fit For Your Audience? Learn About Context Marketing And How to Apply it

Successful businesses know ‌their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more

Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more

Want to Build a Content Marketing Career Path? Here’s What to Do

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more

Daniel Flynn’s Unorthodox Marketing Makes Retailers Nervous — Exclusive

Daniel flynn thankyou cofounder

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Daniel Flynn, cofounder of Thankyou, about the marketing tactics he’s used to changing the conversation on ending extreme poverty through retail. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more

Personalization in Email Marketing Has to Include Strategy  – Litmus

Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

Curiosity Marketing Essentials: What It Is And How To Use It For Your Advantage

Curiosity Marketing

We are surrounded by all kinds of marketing these days: various blog posts, banners, product videos, and pictures on Instagram, podcasts, and webinars – you choose. The amount is so huge that companies struggle more and more with standing out of the crowd and being seen. But even so, some good old-fashioned strategies still work … Read more

Strategizing Your Instagram Marketing

The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. While Facebook, Twitter, and LinkedIn are still great ways to connect with customers and build relationships, Instagram is … Read more

How To Transform Your Office Space Into A Marketing Tool

Office Space

Establishing better workplaces that facilitate modern things like connecting with nature and creating experience-driven workplaces can help companies connect with employees and clients. Optimizing office spaces provides opportunities for successful companies to supply places and deliver fun activities to exhibit personalities in the workplace. With this cutting-edge design, managers and employees receive a boost in … Read more