Top 5 Use Cases for AI Personalization in Marketing

Top 5 Use Cases for AI Personalization in Marketing

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization … Read more

Snapchat Marketing: An In-Depth Guide For Businesses

Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more

What is Lifecycle Marketing? A Deep Dive for Marketing Managers

What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing … Read more

Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and … Read more

16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]

B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more

5 influencer marketing KPIs to measure your next campaign

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. … Read more

The Power of Storytelling in Marketing

How many episodes of Shark Tank have you watched where the contestants are faced with the questions, “But what’s your USP?”,  “Why should I choose your brand?”  Their answer will normally begin with a story. The origin story normally pulls at The Shark’s heartstrings, makes them reflect on their values, needs and desires or makes … Read more

How to Use AI Personalization Tactics to Scale Marketing Growth

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies … Read more

How Positioning Can Align Product and Marketing Teams

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Getting product and marketing teams on the same page is critical for a company’s success. When they’re not aligned, things can get messy: People misunderstand each other, resources get wasted, opportunities slip by, and everyone … Read more

HubSpot Rolls Out AI-Powered Marketing Tools

HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, … Read more

15 Growth Marketing Tactics to Turbocharge Your Startup

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website … Read more

B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]

Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.  Check out this executive panel on-demand, as we show you how we do it.  With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more

Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all … Read more

How to Do Meme Marketing, According to Memelord Jason Levin

When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t … Read more

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and … Read more

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