Measure Content Marketing: 9 KPIs to Monitor

Measure Content Marketing: 9 KPIs to Monitor

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Content marketing is invaluable for communicating with customers and providing them with consistent value. It’s one of the most important elements of your marketing strategy for creating brand awareness, generating leads, nurturing them throughout the … Read more

Marketing Strategies Must Evolve With the Times in 2024 – Litmus

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings … Read more

Diving Deep Into Marketing for Dentists (My Takeaways)

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight … Read more

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and refresh your approach, you’re bound to find a dynamic audience that correlates with your vision. In the end, audience management alone can be worth its … Read more

Marketing Agencies We Admired in 2023

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As recently as 2008, influential marketers … Read more

I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here's What I Got

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make … Read more

3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. Part of our strategizing is figuring out what roles, if any, we should hire for and who would be the best fit. You’ve come to the right blog … Read more

Opportunity Cost – How Does It Benefit Your Marketing Strategies? 

Marketing is and has always been, an important element for almost any business. It plays quite a vital role in showcasing your services and products to the “perfect” consumer. Hence, if you want to succeed in today’s competitive market, having a solid marketing strategy is going to be crucial for you. And it’s true for … Read more

The benefits of influencer marketing (+ what the C-Suite cares about)

When it comes to influencer marketing, C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets … Read more

Diving Deep Into Marketing in Financial Services (My Takeaways)

🔥 FLAMING HOT TAKE ALERT: Marketing can drive business goals, but it can’t save a bad product. One financial company that understands this well is Wise, an international money transfer service I use. According to Nilan Peiris, Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That … Read more

Data-Driven Decisions: The Power Of Analytics In Shaping Digital Marketing Strategies

In digital marketing, incorporating analytics has emerged as a fundamental element for success. This paradigm shift towards data-driven decisions has profoundly transformed the industry, reshaping how strategies are conceptualized and executed. It’s not just about reaching a wider audience; it’s about reaching the right audience with precision and efficiency. The strategic use of data analytics … Read more

Marketing Strategy – The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

What are B2B marketers’ pipeline growth goals for 2024? How are they planning on meeting these goals? To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK. An infographic (below) covers key findings from the research. It looks at marketers’ goals, what’s affecting the pipeline, and how to … Read more

Revolutionizing Marketing In 2024: Unveiling The Power Of AI And Advanced Analytics

The marketing landscape is changing rapidly. Central to this revolution is the meeting point of AI and advanced analytical approaches. These groundbreaking developments have sparked a great change in advertising tactics, thus revolutionizing marketing to tap into customers’ deepest thoughts and new market trends.  Within the realms of social media outreach, consumer engagement, and the … Read more

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more

Understanding Ethical Marketing Practices for Business

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, many businesses are considering … Read more

Navigating The Digital Landscape: Unleashing The Power Of A Cutting-Edge Digital Marketing Agency In Australia

To keep ahead of the competition in the rapidly changing world of digital marketing, Australian businesses are always looking for new and creative approaches. A skilled digital marketing company that not only knows the ins and outs of the Australian market but also specializes in a wide range of services is an invaluable ally in … Read more

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