It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization … Read more
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more
What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing … Read more
Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don’t get that experience when working from home? We’ve got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window … Read more
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and … Read more
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and … Read more
![16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/b2b-social-media-marketing-featured.webp.webp "16 B2B Social Media Marketing Strategies for Any and Every")
B2B social media marketing often gets a bad rap. It’s treated like the strict school principal of business. It’s seen as boring and “unfun.” It won’t let you tell jokes, talk to your friends on social media, or break with tradition. (And it certainly wouldn’t let you chew gum in class if it could.) However, … Read more
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. … Read more
How many episodes of Shark Tank have you watched where the contestants are faced with the questions, “But what’s your USP?”, “Why should I choose your brand?” Their answer will normally begin with a story. The origin story normally pulls at The Shark’s heartstrings, makes them reflect on their values, needs and desires or makes … Read more
AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Getting product and marketing teams on the same page is critical for a company’s success. When they’re not aligned, things can get messy: People misunderstand each other, resources get wasted, opportunities slip by, and everyone … Read more
HubSpot announced a push into AI this week at its annual Inbound marketing conference, launching “Breeze.” Breeze is an artificial intelligence layer integrated across the company’s marketing, sales, and customer service software. According to HubSpot, the goal is to provide marketers with easier, faster, and more unified solutions as digital channels become oversaturated. Karen Ng, … Read more
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Julian Shapiro is the founder of numerous startups, including Demand Curve, a growth marketing training program that began life as a Y Combinator investment. He’s also a former marketing columnist for TechCrunch. You can follow him on his website … Read more
![B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/B2B-Leadership-Series-Holistic-Marketing-Strategies-That-Drive-Revenue-SaaS.png "B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS")
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI. Check out this executive panel on-demand, as we show you how we do it. With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. Advertising campaigns, slogans, and product launches all … Read more
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t … Read more
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and … Read more
