As a marketer, you’re often stuck at a networking event, surrounded by a sea of business cards and forced small talk. You desperately want to connect with potential clients, but your sales pitches fall flat. Finally, content marketing is your secret weapon in the B2B engagement. The days of intrusive ads and impersonal brochures are … Read more
Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps: establishing a connection with your audience, selecting products that resonate with them, and promoting those products. Whether you manage a blog, have influencer status on social … Read more
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without … Read more
Running a business in a contemporary competitive market is cumbersome. Let’s be honest with small businesses and startups! For them, surviving three years in the market is a big achievement. However, digital marketing is the only solution to get through all your business concerns on the go! An organization needs to be expert in everything … Read more
Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than just those with SEO titles. Even paid search requires more than just managing ads in … Read more
Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all. As a tech writer and editor, I’ve also steeped in the “rocket fuel” … Read more
When it comes to promotional marketing materials and products, there are many physical options you can choose from to help spread the word about your brand or company. One such marketing method that has proven popular time after time is the use of water bottles, both empty and filled. Handing out water bottles to visitors … Read more
![Career Development - The 10 Best Paying Digital Marketing Side Hustles [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/Career-Development-The-10-Best-Paying-Digital-Marketing-Side.jpg "Career Development - The 10 Best Paying Digital Marketing Side")
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Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps: establishing a connection with your audience, selecting products that resonate with them, and promoting those products. Whether you manage a blog, have influencer status on social … Read more
Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict what it takes to build a campaign that resonates. Today’s customers are sharing feedback in new ways. Often, that feedback isn’t given directly to the company. Gathering as much insight … Read more
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to … Read more
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re … Read more
In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal role in pitching and promoting products or services to decision-makers. The remarkable reach and profound impact of video marketing benefits all industries. Video … Read more
The realm of marketing is always evolving, requiring adaptation and strategic planning. As businesses expand their presence, having an online marketing strategy is essential to staying competitive. This blog aims to delve into the world of marketing consulting by sharing success strategies gathered from industry experts. Strategies For Digital Marketing Success In 2024 There are … Read more
As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To build relationships that drive business results. To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. That’s why we hosted a … Read more
What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you’ll deal with … Read more
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google. Google helped me find the businesses, vendors, and specialists I needed in a new city — … Read more
While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different … Read more
