Are you just about to start a new business? Then you must be aware that you should draw in enough attention in order to retain your current clientele. Unfortunately, you are unable to devote your time or funds to an endeavor that is perhaps not yielding the desired results. Hence email marketing is crucial for … Read more
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers … Read more
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. Email marketing for hotels is a unique challenge: there can be varying customer acquisition periods, low retention rates, and the difficulty of convincing someone to purchase a once-in-a-lifetime experience more than once. … Read more
The SMEs at Moz bring you their predictions for what to expect in the year ahead in SEO and marketing. We’re talking search, AI, sustainability, economics, SERP features, and more. Source link
![A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/64_Small-Business-Marketing-Strategy.pngkeepProtocol.png "A Guide to Integrating AI Tools in Your Marketing Processes")
As I sit here wrapping up this blog post, I’ve gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just … Read more
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, … Read more
One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough to gain buy-in to test. The main way digital marketers build that data confidence is … Read more
In the ever-evolving world of B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. However, challenging times can also present unique opportunities for marketers to refocus on long-term goals. Marketing Smarts Live Show … Read more
No one knows the saying change is the only constant in life better than a marketer. We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years. We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched … Read more
Welcome to a deep dive into the dynamic landscape of conversational marketing and the rise of click-to-message adverts. In this exclusive expert interview, we’re thrilled to be joined by Ryan Dearlove, the founder of Chit Chat Agency – a leading conversational marketing firm at the forefront of this transformative wave. In an era where digital … Read more
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a brand top of mind with its audience. But what is integrated marketing? … Read more
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in purchasing your product or service, this definition (or lack thereof) creates way more … Read more
Welcome back to our latest installment of This Month in Email—your go-to series for all the latest happenings in the world of email marketing. What happened in November (aka the busiest month for inbox engagement)? Read on for the biggest headlines shaping the email marketing industry. News headlines In AI news Community In lighter news … Read more
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep … Read more
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use … Read more
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for … Read more
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking … Read more
Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much … Read more
