Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to … Read more
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an analysis conducted annually of marketing technology products. The number of martech software apps has jumped from 150 when the first analysis was conducted in … Read more
What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you’ll deal with … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn’t know it then, but we were starting one of the first … Read more
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may solve your problem. Read the full article at MarketingProfs
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without, according to recent research from Oracle and Ascend2. Read the full article at MarketingProfs
