A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the … Read more
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise. Source link
Businesses in all fields are most concerned about the integrity and strength of their security programs in this age of digital connectivity. The need to strengthen defenses has never been higher, given the ever-increasing sophistication and scope of cyber threats. However, what exactly does this mean for your business? Why should you reach out to … Read more
One thing that is true about any business, regardless of the industry, is that there is a ton of jargon to get your head around. I mean, even the term jargon can be quite confusing! A common terminology confusion you will come across early in your journey is revenue vs profit. The two terms are … Read more
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically. Keyword-rich content is no longer enough to rank; … Read more
Strategy vs. tactics—what’s the difference? Many people might roll their eyes and wonder, “Does it even matter?” Yes, yes it does. Strategies and tactics play an important part in business goal-setting and getting things done. Use them correctly to create a bullet-proof business plan that guides your team to success rather than getting smooshed in … Read more
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions? What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness? While many SEOs will argue that … Read more
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as … Read more
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection. The advent … Read more
![What Is YouTube CPM? [+ Why It Matters]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/CPM.pngkeepProtocol.png "What Is YouTube CPM? [+ Why It Matters]")
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. … Read more
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images. How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank … Read more
The world of eCommerce has grown exponentially over the years, with online stores contributing to a multi-billion dollar industry. At the heart of every successful eCommerce store, whether it is on WooCommerce or Shopify, is an efficient, reliable, and secure website. But it’s not as simple as that. Many factors determine your online success. For … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
No business is complete in 2023 without some kind of online presence. Since the digital landscape has opened up, most of the things we do every day take place online in some form, and this is true for all people – including your customers. If you do not have a website or even social media … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
DigitalMarketer has just released a brand new email marketing certification course! Our expert line-up of instructors includes: Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled … Read more
