What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. … Read more
Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide, with more languages to follow. Additionally, Google is enhancing its Ad Strength indicator to give advertisers more information about their ad assets, including amount and … Read more
In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two … Read more
I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As always, the marketer’s role is evolving, but that role is as important as ever. This also applies … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
Performance Max has taken Google’s center stage in the last few years. Originally launched in 2021, this PPC campaign type has been met with both praise and criticism among advertisers. But with AI and machine learning in full force Performance Max isn’t something to ignore anymore. Keep reading to understand the ins and outs of … Read more
Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, the features will allow you to create and scale new text and image assets for your campaigns using AI. Performance Max, first introduced in 2021, is Google’s AI-powered solution spanning search, YouTube, display, … Read more
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding and didn’t see the results you expected. Recently, I addressed advertisers’ questions and common … Read more
In a proactive move to clarify misunderstandings around brand safety controls and reporting in Performance Max, Google’s AdsLiaison took to X to provide a comprehensive breakdown of settings available to advertisers. These controls are designed to help ensure that PMax ads appear alongside suitable content across Search, Shopping, Display, and Video inventories. There’s been some … Read more
Google has updated its best practices guide for Performance Max campaigns to include new strategies tailored for retail marketers. The guide outlines how retailers can create and optimize Performance Max campaigns, transition from Smart Shopping and Local campaigns, and leverage reporting to gain insights. After reviewing and comparing the updated Performance Max best practices guide … Read more
Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs, making it more responsive to individual business needs. Advertisers have seen an average increase of 15% – 20% in conversions after upgrading to a … Read more
As AI technology plays an increasingly significant role in advertising, Google recognizes that brands need more control over where their ads appear. To address that challenge, Google Ads is launching two new options: Brand restrictions for broad match keywords in Search campaigns Brand exclusions in Performance Max campaigns. Brand Restrictions In Search Campaigns Broad keyword … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Max Cutler, founder of Parcast and former Spotify executive, about what’s next for podcasting. To read more, subscribe to the magazine. ————— In 2011, podcasting was an emerging medium. In 2016, there were … Read more
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance. The primary goal of Performance Max campaigns is to drive conversions, such as sales, leads, or sign-ups, for your business … Read more
