The genesis, slow build, and now daily reality of the ups and downs, twists and turns, fits and stops, beauty and brutality of being a now full-time founder began 10 years ago for me. I had just finished an intense Executive MBA program while working full time and began what would prove to be a … Read more
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
