Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal. In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more
The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Content marketing is invaluable for communicating with customers and providing them with consistent value. It’s one of the most important elements of your marketing strategy for creating brand awareness, generating leads, nurturing them throughout the … Read more
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
Every email marketer knows the feeling when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in to judge whether the email you sent was successful. Knowing these insights is powerful—they fuel future … Read more
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not know how social media impacts them and can help them grow. It’s a fascinating time for social media teams. In many ways, social media has “grown up.” Many leaders and … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You’re not the only one — 62% of customers feel emotionally connected to brands they … Read more
![What is Brand Salience? [+How Do You Measure It?]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/brand-salience.jpgkeepProtocol.jpeg "What is Brand Salience? [+How Do You Measure It?]")
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Are you worried that the dark funnel will make your marketing attribution irrelevant? If you work in B2B marketing, you’ve probably heard about the “dark funnel.” It refers to all of the places (or channels) … Read more
When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. Read the full article at MarketingProfs
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place. Read the full article at MarketingProfs
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track performance metrics, many are lacking the features you need to accurately collect and utilize your website’s performance data. So, let’s learn more about the key … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
