Measurement

Measurement & Analytics – Google Analytics 4: Still Awful After 2+ Years

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Measurement & Analytics - Google Analytics 4: Still Awful After 2+ Years

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and incorporates more AI and machine-learning than UA. Google announced that GA4 would replace Universal Analytics in July 2023 and historical data would not transfer from UA … Read more

Designing The Content Marketing Strategy Measurement

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Designing The Content Marketing Strategy Measurement

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more

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