As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the … Read more
![Social Media Marketing - The Rise of Virtual Influencers [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/Social-Media-Marketing-The-Rise-of-Virtual-Influencers-Infographic.jpg "Social Media Marketing - The Rise of Virtual Influencers [Infographic]")
Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers. That’s according to a recent survey conducted by The Influencer Marketing Factory among 1,000 people age 16 and older in the United States. An infographic (below) covers key findings from the research. It looks at people’s familiarity … Read more
Customers hate to wait—and the stakes are high when it comes to customer service. In today’s fast-paced digital environment, a brand’s social media response time is critical to building long-lasting customer relationships. Swift responses show your commitment to your customers, and this results in stronger brand satisfaction, loyalty and reputation. But many brands struggle to … Read more
US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it’s forecast to reach $1,388.4 billion by 2035—a CAGR of 11.2% from 2024 to 2035—according to a report published by Allied Market Research, Two of the factors fueling such growth are … Read more
![How to Make Money on Social Media [New Data + Case Studies]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/ft-social.webpkeepProtocol.webp "How to Make Money on Social Media [New Data +")
Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms. In fact, one in three consumers report having discovered new products on social media in the past three months. Consumers also report that some of their preferred methods of discovering products on … Read more
![20 Best Social Media Marketing Courses to Take Online [Free & Paid]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/ft-smm.webpkeepProtocol.webp "20 Best Social Media Marketing Courses to Take Online [Free")
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030. To help you stand out … Read more
As someone who’s worked in social media for over a decade, I wholeheartedly believe it’s always possible to measure the value of social and the tangible ways it impacts your larger strategy. But that doesn’t mean there’s a perfect way to calculate it—or that it’s easy. With different business models, goals and highly scrutinized budgets, … Read more
![What is a Media Kit — and How to Make One That Wows [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/what-is-a-media-kit.pngkeepProtocol.png "What is a Media Kit — and How to Make")
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie. Whether you’re a new or tenured brand, media coverage can have a massive impact on how you are perceived by your target audience. That’s where a media kit (a close cousin of the press kit) … Read more
Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses. On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output. From recommending non-toxic glue on pizza … Read more
Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and understanding what is required to pursue your desired career is essential. Social media manager is a popular job title, but what does it entail, … Read more
The latest and future workforce, Millennials and Gen Z spend a significant amount of their time on social networks. Concerning this worldwide phenomenon, headhunters and recruiters are concentrating more on social media recruiting and approaching global, high-quality talents. Social media networks are a gateway to effective recruiting and branding. Are you not already in the … Read more
When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. With so … Read more
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top three most effective channels for marketers. Source: The State of Email Report While email and social media are fundamentally different channels, … Read more
I won’t bore you with a lecture about why you need a social media content calendar. You know you do. You likely landed here because you’re looking for a social media content calendar template, a quick starting point for mapping out your content plan for the coming weeks or months. If you are on the … Read more
Many of the best business schools offer online MBAs in social media marketing programs that combine the latest digital marketing methods and the best business education. An online master’s degree in business administration program with a concentration in social media marketing needs significant dedication. Nevertheless, the knowledge and skills gained from the programs can prepare … Read more
In the digital age, artificial intelligence (AI) is revolutionizing the way we work, learn, and communicate. Among the plethora of tools available to internet users today, Chrome extensions powered by ChatGPT and AI technology stand out for their utility, flexibility, and sheer convenience. Whether you’re composing emails, writing content, or simply browsing the web, these … Read more
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy. Active social communities can establish your brand as an industry expert and provide additional value … Read more
![How to Measure Social Media Marketing ROI [With Expert Advice]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/social-media-roi.pngkeepProtocol.png "How to Measure Social Media Marketing ROI [With Expert Advice]")
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less … Read more
