How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more

Value-Adding House Extension Ideas You’ll Find On Social Media

Value-Adding House Extension Ideas You’ll Find On Social Media

House extensions are an excellent way to add value to your property, create extra space, and give your home a new look. A popular choice for many homeowners is the addition of a single storey extension.  These extensions can bring many benefits, such as extra living space, improved natural light, and often a significant increase … Read more

12 Social media giveaway ideas and contest examples for 2024

12 Social media giveaway ideas and contest examples for 2024

Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your social media engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty. In this article, we take you through … Read more

The journey of a data point: Turning numbers into social media intelligence

The journey of a data point: Turning numbers into social media intelligence

Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or … Read more

The Impact Of Social Media In A Personal Injury Case

The Impact Of Social Media In A Personal Injury Case

Social media has become essential to our lives, influencing how we connect, communicate, and present ourselves. However, its impact extends beyond casual interactions, often playing a significant role in legal proceedings, particularly personal injury cases. The information shared on platforms like Facebook, Twitter, and Instagram can profoundly affect the outcome of such cases.  Every digital … Read more

70+ Social Media Demographics for Marketers in 2024

70+ Social Media Demographics for Marketers in 2024

I get it, fellow marketers — sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. Ultimately, keeping on top of important numbers before your social media campaigns can help you achieve ROI in the long run. Here, … Read more

How to Handle a Social Media Crisis as a Content Creator

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

20 Awesome Examples Of Social Media Marketing

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more

Navigating social media marketing in an election year

Navigating social media marketing in an election year

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more

How To Optimize Videos For Social Media

How To Optimize Videos For Social Media

Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

The Synergy Between Social Media And B2b SEO Strategies: Driving Targeted Traffic In 2024

In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more

Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more

11 Ways to Use Social Media to Amplify Your Research Reports

11 Ways to Use Social Media to Amplify Your Research Reports

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more

What Is A BIN Checker And How To Use It For Media Buying?

What Is A BIN Checker And How To Use It For Media Buying?

In online transactions and e-commerce, payment information security and validity is mandatory.   One such tool that plays an integral role in this process is a BIN checker. Thus, using a BIN checker tool to work BIN is straightforward.   To check and gather information on a Bin, you need to:  First, go to the BIN checker … Read more

How Social Media Helps You To Grow Your Newly-Budding Business

How Social Media Helps You To Grow Your Newly-Budding Business

Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more

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