On any given day, you’re creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take … Read more
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on for repeat orders, high lifetime value, and customer advocacy. Neglect or miscalculate them, … Read more
The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
Marketers are rightfully obsessed with metrics. With markets increasingly competitive and globalized, staying on top of data is essential for understanding overall business performance and making informed decisions. However, it’s important to remember that your customers are more than just data points. How they feel about you and your brand is an important factor in … Read more
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
![Social Media Marketing - The Rapid Rise of YouTube Shorts [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Social-Media-Marketing-The-Rapid-Rise-of-YouTube-Shorts.jpg "Social Media Marketing - The Rapid Rise of YouTube Shorts")
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Social media has the power to bring people together—but when you don’t use social media accessibility best practices, it also has the power to exclude. For the most part, scrolling through social is a no-brainer. We can log on while we watch TV, throughout the day, even during Zoom meetings (hey, we’ve all done it.) … Read more
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more
Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content, and podcasts — keeps you top-of-mind with your target audience and helps you stand out from competitors by ensuring your brand remains visible and engaging. That’s why I always advise clients to create and share fresh media … Read more
The content you post on social media can turn your brand into a household name and your followers into fans. This kind of impact only comes from having a solid social media content strategy. The best way to stand out on social media is to identify specific goals, create valuable posts that align with them … Read more
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household … Read more
![Social Media Calendar Template: The 10 Best for Marketers [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/social-media-content-calendar.png "The Social Media Content Calendar Template Every Marketer Needs [Free")
Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you … Read more
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an “extra.” A well-crafted social media policy uses clearly outlined rules and best practices to guide employees … Read more
Having trouble getting your website mentioned on big news sites to boost your search engine rankings? You’re not the only one. Many businesses find it hard to get these links. But what if you could do this regularly, every month? The trick is to use studies based on current trends that journalists find interesting. Sign … Read more
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards have left support teams hustling to keep resolution times low. It’s officially time to call in the bots—customer service chatbots, that is. Don’t panic—no robot can replace a diligent customer service professional. They can, however, … Read more
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences … Read more
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural differences. Simply put, social media in Europe is a lot different from social media in the US. Despite these differences, you don’t need to add “armchair cultural … Read more
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of … Read more
