Social media policy: A guide for your organization

Social media policy: A guide for your organization

From snapping selfies with friends to tagging favorite brands in our Stories, social media has become a large part of our everyday lives. Consumers expect brands to have an active online presence and the ability to answer any questions they have fast. But a poorly timed or worded social post could harm your brand reputation. … Read more

How to create a “meet the team” social media post series

How to create a “meet the team” social media post series

Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more

What’s next? Expert predictions on the future of social media for 2023

What’s next? Expert predictions on the future of social media for 2023

“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is … Read more

Social media video content ideas to fill your content calendar

Social media video content ideas to fill your content calendar

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Capturing that attention pays off. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. … Read more

Small Business Saturday 2022: Ideas for Your Social Media

How These Businesses are Posting for Small Business Saturday in 2022

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by … Read more

How to Create a Social Media Report [Free Template]

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for … Read more

9 Effective Social Media Optimization Tips for Marketers

Social Media Optimization

These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more

10 Easy Ways to Improve Your Social Media Content for Higher Engagement

Social Media Content

At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more

Effective Social Media Tactics To Boost Your Marketing Strategy

Social Media Tactics

Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more

Elon Musk Hints At New Social Media Site Amidst Feud With Twitter

Elon Musk Hints At New Social Media Site Amidst Feud With Twitter

On August 10, Elon Musk teased a bit about starting his own social media site X.com on Twitter. He used the microblogging platform Twitter to post about his plans as he replied to another user’s comment. In case you were wondering about the meaning behind X.com, it was the name of the domain associated with … Read more

26 Best Social Media Apps to Help You Create Epic Social Media Content

24 Best Social Media Apps to Help You Create Epic Social Media Content

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more