How To Better Promote Your Metal Building Insulation Business Over Social Media

How To Better Promote Your Metal Building Insulation Business Over Social Media

In the competitive construction industry, you must be well aware of your metal building insulation process, which can help you meet your goals. You should not make your selection and choices on the incorrect end.  You should be well aware of the promotional activities that can assist you in meeting your objectives with complete clarity. … Read more

Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more

Elevate Your Social Media Strategy With Facebook Pages Integration

Facebook is an important channel for developing a strong brand presence. With over 3 billion monthly active users and a high average disposable income among users aged 25 to 34, Facebook remains unbeatable.   Moreover, the 2023 Q4 Pulse Survey results found that Facebook is the most popular platform for consumers to upload and share content. … Read more

A Beginner’s Guide to Social Media for Solopreneurs

Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade’s legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their … Read more

The Top 30 Social Media Influencers Worldwide

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more

Leveraging The Help Of Social Media In Opening A Food Franchise In Gulf Locations

Venturing into the food franchise business can be exciting and daunting, especially when considering expanding into Gulf locations. With their unique mix of cultures, tastes, and economic landscapes, the Gulf countries offer a great market for the food business.  However, success requires careful planning, comprehension of local choices, and navigating regulatory frameworks.  Here, social media … Read more

Battling for Attention in the 2024 Election Year Media Frenzy

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll … Read more

How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more

Value-Adding House Extension Ideas You’ll Find On Social Media

House extensions are an excellent way to add value to your property, create extra space, and give your home a new look. A popular choice for many homeowners is the addition of a single storey extension.  These extensions can bring many benefits, such as extra living space, improved natural light, and often a significant increase … Read more

12 Social media giveaway ideas and contest examples for 2024

Everybody loves to win prizes—especially from their favorite brands. Create a social media giveaway or contest to feed this desire while improving your social media engagement and supercharging the buzz around your brand. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty. In this article, we take you through … Read more

The journey of a data point: Turning numbers into social media intelligence

Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or … Read more

The Impact Of Social Media In A Personal Injury Case

Social media has become essential to our lives, influencing how we connect, communicate, and present ourselves. However, its impact extends beyond casual interactions, often playing a significant role in legal proceedings, particularly personal injury cases. The information shared on platforms like Facebook, Twitter, and Instagram can profoundly affect the outcome of such cases.  Every digital … Read more

70+ Social Media Demographics for Marketers in 2024

I get it, fellow marketers — sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. Ultimately, keeping on top of important numbers before your social media campaigns can help you achieve ROI in the long run. Here, … Read more

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

11 Social Media Trends Marketers Should Watch in 2024 [New Data]

The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more

20 Awesome Examples Of Social Media Marketing

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more

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