Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content

Content Cadence: How Often You Should Publish Blog, Video, and Social Media Content

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence … Read more

The difference between social media monitoring vs. social media listening

What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not quite the same. To break it down: Social media monitoring involves tracking social media messages, comments and conversations directly related to your brand and responding to those engagements. Social media listening is the process of … Read more

The Rise Of Micro-Communities: What This Means For Social Media Marketers

Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a sense of belonging is innate. In recent years, social media platforms have shifted from shouting into a void to … Read more

Social media security best practices to keep your company and customer data safe

From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something companies can take lightly, especially in regulated industries like healthcare and finance. A brand’s online presence—including that of its senior leadership—is deeply connected to its reputation. A breach can damage customers’ confidence and put company information … Read more

Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left … Read more

Perfecting your edutainment social media content strategy

Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy … Read more

Making Social Media & SEO Work Together

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more

I Tested the 5 Best Free Social Media Monitoring Tools — Here’s How They Stack Up

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale. However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free … Read more

8 Noteworthy Examples of Corporate Social Media Policies

Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers. This is all fine and dandy, but what happens if someone posts about work or voices a contrasting … Read more

PPC And Paid Media Budget Planning Tips for 2025

One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses … Read more

6 skills social media analysts need in 2025 and beyond

Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story. That’s a missed opportunity for competitive advantage. Social media analysts turn raw data into insights that drive everything from product tweaks to customer service overhauls. They … Read more

The greatest hits: Repurposing your best content for social media

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. … Read more

Making Social Media & SEO Work Together

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more

15 Real Estate Social Media Marketing Strategies That'll Bring in New Business

Buying or selling a home is an important financial (and emotional) decision, and your clients want an agent they trust to protect their interests and help them navigate the complexities of the process. That’s where real estate social media marketing comes in. When applied correctly, it can be a great way to start conversations, share … Read more

How to Manage Multiple Social Media Profiles: 7 Ways

Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in … Read more

How Often to Post on Social Media for Business? A HubSpot Experiment

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to get the answers to key questions about how often to post on social media for … Read more

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