Social Media For Business – How Design & Aesthetics Matter

Social Media For Business

Once known as the tool to simply connect yourself with others, social media has come a long way. It is now one of the biggest marketing weapons for any business. Even before the mega launch of a business, having a social media presence can help you win brownie points with your new potential customers. Any … Read more

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more

What Fragrances Grew In Popularity Due To The Power Of Social Media?

Social media has had a significant impact on the fragrance industry, with certain scents experiencing a surge in popularity thanks to influencers and online communities. These fragrances become cult beauty buys that gain reputation and credibility, very quickly. Parfumery is a luxury fragrance site that offers samples of all these ‘cult beauty buys’ for a … Read more

The Rise of Paid Verification on Social Media

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more

Rachel Pregunta Turned Her Digital Nomad Lifestyle Into a Social Media Agency

The lifestyle of a digital nomad isn’t all it’s cracked up to be. Rachel Pregunta and her partner, Ruben Arribas, started traveling together in 2013 with whatever they could carry on their backs. They couch-hopped and stayed in hostels, always looking for the next opportunity to jump on a plane to a new destination. Pregunta, … Read more

How to Generate Leads on Social Media

According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. With 4.70 billion worldwide users, social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to … Read more

Best Social Media Management Tools for Business (Free & Affordable)

As a founder, you’re inherently resourceful, especially when it comes to social media. You’re looking for user-friendly social media management tools to improve your content’s speed, creativity, and engagement. But you don’t have time to test what tools work and what don’t. You need results now. That’s where we come in. Below is a list … Read more

How TikTok Is Evolving From Social Media App to Entertainment Platform

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming … Read more

How to Find Your Niche with Brandon Doyle of Wallaroo Media

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Brandon Doyle, founder of Wallaroo Media, about his framework for building seven successful digital agencies. To read more, subscribe to the magazine. ————— Where does Brandon Doyle find the time? Since 2009, … Read more

How To Leverage Social Media Analytics For Business Growth

Business growth is vital for the survival of any organization as it allows them to tap into more consumers and explore expansion opportunities, allowing them to generate more sales and revenue. And one of the excellent ways to achieve business growth is through social media marketing. Social media marketing refers to using various social media … Read more

How to Turn Your Social Media Into a Profit Center

Subscribe today…it’s free! MarketingProfs provides thousands of marketing resources, entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you … Read more

How to use Instagram Collab Posts in your Social Media Strategy

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both … Read more

Which Social Media Metrics Are Marketers Tracking? [New Research]

Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more

Helping Teens Build A Healthy Relationship With Social Media

The internet can be a powerful tool for connecting people around the world, but it can also be an environment where unhealthy relationships are formed and are proven to lead to an increased prevalence of depression in teens. For teenagers, it is essential to have a healthy and balanced relationship with social media platforms so … Read more

Social media for strategic communications: 4 ways to strengthen your brand narrative

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more

The Types of Content on Social Media [New Data]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide … Read more

What marketers need to know about managing social media through an economic downturn

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social … Read more

Is Social Media Marketing Worthwhile?

Social media is widespread, and mainstream platforms have billions of active daily users. This has prompted business owners to explore the possibility of generating leads there. However, some are still skeptical about whether spending money on social media ads will give them a worthwhile return on investment. Social media marketing is worth it if appropriately … Read more

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