The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data, from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less … Read more
Videos have ascended to become a cornerstone of social media content, offering an unparalleled medium to engage, inform, and entertain a global audience. Yet, the sheer volume of video content shared across platforms daily makes it increasingly challenging to capture the attention of your intended audience. To navigate this saturated landscape, creators and marketers must … Read more
In the rapidly evolving digital landscape of 2024, businesses are constantly seeking innovative strategies to drive targeted traffic and enhance their online presence. Amid this quest, integrating social media and B2B SEO strategies emerges as a pivotal approach for companies looking to maximize their digital marketing efforts. Understanding the dynamic interplay between these two facets … Read more
Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with … Read more
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more
In online transactions and e-commerce, payment information security and validity is mandatory. One such tool that plays an integral role in this process is a BIN checker. Thus, using a BIN checker tool to work BIN is straightforward. To check and gather information on a Bin, you need to: First, go to the BIN checker … Read more
Business and social media are increasingly becoming interconnected. Currently, any business owner who hasn’t considered using social media as a growth strategy might lag behind their competitors. That’s because, in the digitized world, billions of people use social media. When used correctly, social media can be a powerful tool for growing your newly-budding business, and … Read more
Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact … Read more
What dictates your internet usage, specifically your time spent on social media? You’re likely to think of factors such as free time, personal interest, or maybe even employment that require you to be online a lot. However, have you ever considered how your broadband speed may influence these habits? An intriguing new study has discovered … Read more
Thesis writing usually appears to be a solitary work against the world, you, and a thousand sources. However, this no longer needs to be true in the digital age. Social media platforms are full of information accessible with a simple click of a finger, and they help you reach out to people from different perspectives, … Read more
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more
Leveraging social media for business growth is essential since it offers a platform for unparalleled engagement and audience reach. With billions of active users, social media channels like Facebook, Twitter, Instagram, and LinkedIn have transformed into essential tools for businesses aiming to expand their presence and connect with customers. This post explores effective strategies for … Read more
If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and refresh your approach, you’re bound to find a dynamic audience that correlates with your vision. In the end, audience management alone can be worth its … Read more
Did you know there are over 5 billion social media users around the world? This is over 60% of the world’s population, so you are doing your business a serious disservice if you are not using social media for your business to increase your brand recognition and drive sales. Social media can be an incredibly … Read more
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
Social media has become an integral part of our lives in today’s digital era. It has revolutionized the way we connect, communicate, and share information. As a result, social media has also become a popular topic for academic essays. Writing a compelling and impressive homework on social media requires a strategic approach and a deep … Read more
A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll … Read more
