The social media game is constantly changing and evolving. What started as a place to post pictures and videos of your daily lives became one of the most lucrative digital marketing platforms in 2024. Therefore, if you want success on social media this year, you must follow the best practices for social media. This is … Read more
Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more
As the world becomes more interconnected, the role of media in shaping public opinion has never been more significant. Recent findings by Pew Research revealed an alarming trend: trust in traditional media is at an all-time low, particularly among younger generations. These digital-native individuals increasingly turn to social platforms for news, placing more trust in these … Read more
Keeping your digital presence vibrant and engaging is crucial. This blog offers you practical tips and strategies to enhance your online interactions and grow your social media profiles. Whether you’re looking to increase your followers, create more impactful content, or simply manage your social media activities more efficiently, we’ve got you covered. Our focus is … Read more
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more
Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business … Read more
![Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/social-media.pngkeepProtocol.png "Social Media Copywriting: Expert Tips for Composing Text on 5")
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are … Read more
Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use social data and insights to … Read more
Social media is where brands and people want to see and be seen. It’s where you establish a community of raving fans, a voice unique to your brand and an identity that’s unmistakably yours. While you might take a more experimental and casual approach to your social media presence at first, the top brands on … Read more
It has been around three years since the violent attacks by a pro-Trump mob shook the U.S. Capitol in the claim of false election procedures. There were allegations about dead people casting their votes, suitcases being filled with false ballot papers, and ballot dumps at night. After three years, similar allegations return with the U.S. … Read more
People, in general, tend to place more importance on the negative. This is called negativity bias, and it’s thought that the brain developed this feature because our human ancestors needed to make a priority of recognizing and remembering predators and natural hazards. While the predisposition to notice the negative facilitated human survival in difficult environments, … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more
If you are running an adventure experience website, you know how important it is to attract and engage your potential customers. You want to showcase the amazing and thrilling experiences that you offer, such as flying, skydiving, bungee jumping, or ziplining. You want to convince them that your website is the best place to book … Read more
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of … Read more
Social media benefits society and students by increasing connectivity. It offers the freedom of sharing ideas where users express themselves without fear. It supports collaboration among students and is a tool that enhances learning. Social media has a dark side since it can be destructive. The channels may expose young people to inappropriate content. One … Read more
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that … Read more
