Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget … Read more
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more
What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When they’re facing a problem, customers don’t want to click through a series of … Read more
Imagine a world where your voice, amplified through social media, has the power to drive legal reforms and champion consumer rights. This isn’t a futuristic scenario; it’s happening right now. In this article, we’re diving deep into the significant role social media plays in shaping and influencing legal changes, particularly in the realm of consumer … Read more
Successful social media marketing starts with defining a target audience. Nothing good really comes out of just putting your content out there and hoping for the best. When you have a clear idea of who your audience is, you’ll run more relevant campaigns that resonate. Here’s a comprehensive guide on what a target audience is, … Read more
In the digital age, where social media platforms are integral to brand visibility and engagement, the job of a social media manager is becoming increasingly crucial for businesses of each and every size. This article explores the multifaceted responsibilities of a social media manager and highlights why having one is indispensable for the success of … Read more
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity … Read more
When social media first came onto the scene, it was designed for people to connect with one another. But as platforms developed and user bases grew, businesses saw an opportunity to reach their customers in innovative ways. Nowadays, it seems unimaginable for a new business to launch without any social media presence. One of those … Read more
Social media is a constantly shifting sea of change. And at the helm of the ship navigating these tides are agile social teams. From changing best practices to new content formats, every new year (or sometimes new week) holds learnings, opportunities and experiments for social teams. To prepare for 2024, we gathered key social media … Read more
Last Updated: November 21, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. To simplify marketers’ efforts, we created a complete guide of every single … Read more
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per … Read more
A lawsuit accusing social media companies of intentionally harming children through addictive platform designs is allowed to advance, a federal court ruled today. Brought on behalf of hundreds of minors across the U.S., the consolidated lawsuit alleges companies including Meta, Snap, TikTok, and YouTube specifically designed their platforms to “hook” young users, leading to mental … Read more
Artificial intelligence (AI) may offer solutions to reduce activity on social media that is seen as toxic and polarizing. In a recent study, researchers suggest that tweaking how social networks surface content could reduce partisan divisions and lead to more positive interactions. The study was conducted by a team led by University of Amsterdam professor … Read more
Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO. That’s because both … Read more
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped in using these apps primarily because they fear missing out if they don’t participate. Online Experiment Surveys 1,000 College Students Researchers at the University of … Read more
