Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing

Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help … Read more

The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now

The 7 Most Crucial Ecommerce Metrics You Should Be Tracking Right Now

There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts – on and on the list goes. But, you don’t want to get lost in the depths of information available to you. These seven … Read more

How is Start Page performing? A look at our launch metrics

How is Our New Product Performing? A Transparent Look at our Launch Metrics

In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we’d venture beyond focusing on purely social … Read more

Top 17 Enterprise SEO Metrics To Inform Your Reporting

Top 17 Enterprise SEO Metrics To Inform Your Reporting

Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on the market, here … Read more

PageSpeed Insights Adds New Lighthouse Speed Metrics

PageSpeed Insights Adds New Lighthouse Speed Metrics

Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while the corresponding lab data can be used for diagnostic purposes. Google Lighthouse Updated Lighthouse is now updated with the two new metrics. The new Lighthouse … Read more

Building a Successful Business: 5 Foundational Metrics [VIDEO]

Our very own Cydney D’Costa shares knowledge we’ve gathered from years of experience and countless hours serving clients. Prove to your clients their money and business are in good hands and that you’re invested in their success by sharing these foundational metrics with them: Traffic Engagement Subscribers Customers Customer Lifetime Value Learn the right data … Read more

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs

How SMART Checks Can Help Your Metrics – Amara Omoregie [VIDEO]

How SMART checks can help your metrics. Amara Omoregie, Founder & CEO of amaraREPS talks about how to review your growth scorecards for maximum results. WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, … Read more