Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort … Read more
Microsoft Ads made some significant enhancements for ads in Copilot last week. Not only have they made updates to the Copilot user experience, they’ve integrated more AI features for advertisers within Microsoft Ads. These updates continue to shape how users interact with Copilot and how advertisers interact with the Microsoft Ads platform. Let’s take a … Read more
Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Anthropic Unveils Claude 3 ChatGPT may be facing its stiffest competition yet. In a recent announcement, AI startup Anthropic, backed by Google, Amazon, and other significant VC investments, revealed … Read more
According to research from Microsoft, inclusive advertising helps brands build connections with Gen Z consumers, leading to more purchasing intent. 76% want to support brands with authentic messaging. 70% will trust a brand that depicts diversity in advertising campaigns more. 47% will trust a brand more if they feel represented in ads. Most importantly, inclusive … Read more
Are you looking for examples of interactive content for brands? Or festive content that creatively promotes logistics and call center management? Say hello to Santa Tracker 2023. This article explores Google’s approach to interactive content experiences vs. the official 2023 NORAD Santa Tracker powered by Microsoft, Bing, Azure, Amazon Web Services (AWS), and Zillow. The … Read more
Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more
In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking to score big with fans year-round, not just during major events like … Read more
Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft Bing Deep Search? Integrated with the advanced GPT-4 AI technology, Deep Search aims to deliver more relevant and comprehensive responses to complex search inquiries. Rather than replacing, it enriches the current Bing web search, providing users … Read more
In its monthly recap of significant developments, Microsoft Advertising shared the latest news about its new partnership with Baidu Global, advertising opportunities, and Bing’s rebranding to Copilot. These advancements boost advertiser reach and efficiency, representing a notable expansion as the holiday season approaches. Microsoft And Baidu: A Strategic Alliance Microsoft Advertising advanced its commitment to … Read more
Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now available globally within Microsoft’s supply-side platform, Monetize. Monetize Insights Features Monetize Insights provides publishers with visual graphs and comparison charts for a quick, holistic view … Read more
Microsoft announced significant upgrades to Bing Chat and Bing Chat Enterprise as part of the new Copilot AI Companion, with planned integrations with OpenAI GPTs and plugins. An important new feature for enterprises is the incorporation of commercial data protection for all users signed in through Microsoft Entra ID. In addition to security improvements for … Read more
Bing launches Android app for Webmaster Tools, offering convenient access to key site performance features on the go. Bing launched a Webmaster Tools app for Android. The app provides access to essential features like monitoring site performance. Key benefits are convenience, timeliness, and enhanced website control. Source link
There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new web monetization solution is geared towards small and medium-sized businesses to gain incremental revenue. What is Microsoft pubCenter? Microsoft pubCenter is a solution that enables publishers to earn more revenue from … Read more
During its latest quarterly earnings call, Microsoft highlighted how it is leveraging artificial intelligence to improve search, advertising, and productivity. Satya Nadella, Microsoft’s CEO, stated that the company is “redefining how people use the internet to search and create” with AI copilot capabilities. These include GitHub Copilot for developers, Power Platform Copilot for low-code app … Read more
Part of what makes digital advertising challenging is that UIs change just as constantly as algorithms. It can be tough to stay on top of all the changes and tasks required for peak account performance. While these may be known to some, they represent the most common “hidden levers” I see in account audits. Hidden … Read more
Microsoft Advertising has launched a comprehensive guide to aid marketers in devising efficient ad strategies for the holiday season. The guide, “Your Festive Season Marketing Playbook,” aims to assist advertising teams in understanding and responding to evolving customer behaviors and trends as we approach the much-anticipated holiday shopping period. Early Planning & Clever Budgeting The … Read more
Microsoft announced the rollout of DALL-E 3, the latest text-to-image model from AI lab OpenAI, to all Bing users. The more advanced AI system is now available for free in Bing Chat and Bing Image Creator. DALL-E 3 builds on previous DALL-E models, generating images from text prompts that Microsoft describes as more realistic and … Read more
In its latest article, Microsoft Advertising highlighted a series of updates to various features aimed at helping advertisers maximize ad campaign budget, reach new audiences, and increase ad options for specific verticals. 6 Updates To Audience Ads This month’s news featured six updates to Audiences Ads, which leverage consumer intent signals, such as searches, web activity, … Read more
