Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in this new era of search, Microsoft says: “In the past, digital marketing strategies often relied heavily on demographic data and … Read more
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more
Microsoft Advertising has announced a new partnership with Baidu Global, the international division of Chinese tech company Baidu. The partnership will enable Microsoft to bring sponsored content recommendations powered by artificial intelligence (AI) to Baidu’s mobile keyboard app, Baidu Global Keyboard. This is accomplished by integrating Microsoft’s Chat Ads API into the Chat AI feature … Read more
Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve AI safety through external security testing. The initial scope of the program will cover the AI-powered features in Bing, including Bing Chat, Bing Image Creator, and Bing integrations in Microsoft Edge, the Microsoft Start app, … Read more
