US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it’s forecast to reach $1,388.4 billion by 2035—a CAGR of 11.2% from 2024 to 2035—according to a report published by Allied Market Research, Two of the factors fueling such growth are … Read more
From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more
![What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/4-Ps-of-Marketing-FI.pngkeepProtocol.png "What Are the 4 Ps of Marketing? The Marketing Mix")
If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix. Below, let’s learn about the four … Read more
As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as … Read more
