Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more
Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more
Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting … Read more
So, we’ve established that Dark Mode is a thing. (A pretty substantial gonna-stick-around thing, even.) But we’ve also established that many people still aren’t designing or developing for Dark Mode. While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer … Read more
Drumroll, please! We’ve got some shiny new features in Litmus! Our latest product launch is an exciting step towards more accessibility, more options, and greater flexibility when it comes to everyones favorite experience… Dark Mode! (Emo hairflip and all.) Let’s open up the latest Litmus product launch box and take a look at the new … Read more
Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about … Read more
