Namestorming: How to Choose a Brand Name in 20 Minutes or Less
Apple, Uber, Starbucks, and Disney. All are iconic brand names that seem perfect in hindsight. But when the founders came up with these good brand names, was it a stroke of genius? Or is there a process for selecting memorable, catchy names that stand the test of time? For Gretta van Riel and other successful entrepreneurs, … Read more
