Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps direct users to the appropriate language and region-neutral URL when the site doesn’t support their preferred language and region. This feature can enhance URL discovery, … Read more
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating … Read more
Your website navigation structure can highly influence your sales, bounce rates, and conversions. If your visitors can’t figure out where to find what they like, they’ll leave and look for other websites with better navigation. Fortunately, there are ways to provide smooth website navigation to your users. The best website navigation will keep people engaged … Read more
