A marketer’s guide to natural language processing (NLP)

A marketer’s guide to natural language processing (NLP)

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI … Read more

How NLP & NLU Work For Semantic Search

How NLP & NLU Work For Semantic Search

Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence is a core component of semantic search. NLP and NLU are why you can type “dresses” and find that long-sought-after “NYE Party Dress” and why … Read more

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