3 Startup Marketing Tips For Nonprofits

Nonprofits: Steal These Marketing Practices from Tech Startups

Think nonprofits and Silicon Valley startups have nothing in common? Think again. I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all.  As a tech writer and editor, I’ve also steeped in the “rocket fuel” … Read more

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).  Johnson’s team … Read more

5 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Google for Nonprofits is a membership program for nonprofits based in the U.S. and U.K. (with country-specific programs). Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva, BeatBullying, UNICEF, and charity: water are part of the Google for Nonprofits community. Each of these groups has used Google’s tools to … Read more

Mission critical: How to find the right social media management tools for nonprofits

Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But … Read more

Why I Think More Mission-Driven Founders Should Start Businesses Instead of Nonprofits

When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a … Read more

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