Performance Max Vs. Search: A Non-Scientific Look On If It Competes And What It Means
In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two … Read more
