“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not … Read more
Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an all-time high. In this competitive environment, companies have capitalized on trends and messaging to drive lead interest in their offerings, mostly through a memorable brand … Read more
Relationship building is an incredibly important part of your sales process. Creating a strong connection with your prospects is essential before you can convince them to become customers. But how do you go about building those relationships? Appointment-setting companies will help you nurture leads and build relationships with your prospects. Lead nurturing is an effective … Read more
