How To Build Consensus Online To Gain Visibility In AI Search

How To Build Consensus Online To Gain Visibility In AI Search

Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes will be made that make those hacks ineffective. Consider the Rank Or Go Home Challenge, where Kyle Roof managed to get his website a top … Read more

Google Merchant Center Updates: Changes For Online Sellers

Google Merchant Center Updates: Changes For Online Sellers

Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings. The changes impact instalment pricing, energy labels, member pricing, and US sales tax information. Immediate Changes (Starting April 8) Three key changes are now in effect: 1. New … Read more

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]

Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why This Webinar Is a Must-Attend Event Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down … Read more

Controlling Your Brand Position Online With SEO

Controlling Your Brand Position Online With SEO

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google Search or AI-powered tools, a user’s first interaction with your brand often comes from these online results unless they’ve encountered your out-of-home (OOH) advertising, such … Read more

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, … Read more

WooCommerce SEO: The Definitive Guide For Your Online Store

WooCommerce SEO: The Definitive Guide For Your Online Store

In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of the various ecommerce platforms have their own pros and cons in terms of features, content management, and overall integration with your business. Many of the … Read more

WooCommerce SEO: The Definitive Guide For Your Online Store

WooCommerce SEO: The Definitive Guide For Your Online Store

In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of the various ecommerce platforms have their own pros and cons in terms of features, content management, and overall integration with your business. Many of the … Read more

60 Best Online Local Business Directories & Listing Sites

60 Best Online Local Business Directories & Listing Sites

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. It’s even more frustrating when you offer great products and services, but customers just can’t seem to find … Read more

The Best Forum Software for Creating an Online Community in 2024

The Best Forum Software for Creating an Online Community in 2024

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.   More work, communication, and socialization are being done online than ever, so having the best forum software to reach your community goals is a must.  Online communities are particularly … Read more

How to Build a Successful Online Community: A Step-by-Step Guide

How to Build a Successful Online Community: A Step-by-Step Guide

Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content … Read more

6 Types of Online Communities Your Brand Should Consider Investing In This Year

6 Types of Online Communities Your Brand Should Consider Investing In This Year

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. After all, new communities pop up every day. Some are free, some are paid. Some are public, some are exclusive. However, based on what I know about community management, there’s a smart way to categorize … Read more

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community. This piece will be all about free vs. paid communities — … Read more

Google Simplifies Adding Shipping & Return Policies For Online Stores

woman online shopper affixes a barcode sticker to a cardboard box, marking it for return and refund

Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers. Source link

Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice?

Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice?

This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a … Read more

20 Best Social Media Marketing Courses to Take Online [Free & Paid]

20 Best Social Media Marketing Courses to Take Online [Free & Paid]

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030. To help you stand out … Read more

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with … Read more

The 10 Best Online Social Media MBA Degree Program

The 10 Best Online Social Media MBA Degree Program

Many of the best business schools offer online MBAs in social media marketing programs that combine the latest digital marketing methods and the best business education.  An online master’s degree in business administration program with a concentration in social media marketing needs significant dedication.  Nevertheless, the knowledge and skills gained from the programs can prepare … Read more

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