20 Best Social Media Marketing Courses to Take Online [Free & Paid]

20 Best Social Media Marketing Courses to Take Online [Free & Paid]

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030. To help you stand out … Read more

Social Media's Role in Reshaping Online Shopping, According to Retailers

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about adorable gifts, must-have outfits, and the like. Now, I’m a content marketer who knows when I’m being sold to, but even I get lured by social posts with … Read more

The 10 Best Online Social Media MBA Degree Program

Many of the best business schools offer online MBAs in social media marketing programs that combine the latest digital marketing methods and the best business education.  An online master’s degree in business administration program with a concentration in social media marketing needs significant dedication.  Nevertheless, the knowledge and skills gained from the programs can prepare … Read more

LinkedIn Shares 7 Insights For Powerful Online Engagement

LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more

The Essential Guide To Using Images Legally Online

The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Images are an essential component of online content – and … Read more

Search Engine Optimization In London Ontario: Boost Your Online Presence

In today’s world search engine optimization (SEO) plays a role, in the realm of digital marketing, aiding businesses in enhancing their online presence and drawing in organic traffic to their websites. For companies operating in London, Ontario establishing a footprint is essential to remain competitive and effectively connect with their desired audience. As more businesses … Read more

Mastering Digital Marketing: Strategies For HVAC Companies To Enhance Online Visibility

In the competitive landscape of the HVAC industry, mastering digital marketing is essential for companies seeking to stand out, attract customers, and grow their businesses.  With the increasing reliance on the internet to find service providers, HVAC companies must leverage digital marketing tactics tailored specifically to their industry to enhance online visibility effectively.  In this … Read more

3 Brilliant Tips To Increase Brand Recognition Through The Use Of An Online Advertising Strategy

In the increasingly competitive and innovative world of the global digital economy, establishing a robust and comprehensive online advertising strategy is essential for businesses of all sizes across Australia that are looking to thrive in the competitive marketplace.  As a business owner in Australia, you will undoubtedly encounter numerous brands that are all vying for … Read more

Online Marketing: The Who, What, Why, & How of Digital Marketing

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together! Not only has a lot changed about the internet since I was an elementary schooler but it’s also changed how we shop, making online marketing crucial for businesses.  As of 2024, there are  2.71 billion … Read more

6 Ways To Optimize GPTs To Boost Online Visibility & Engagement

GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more

Shopify vs. Etsy: Pick an Online Store That Gives You More

On the one hand, you want a platform that holds your hand throughout the setup process, making things as quick as possible with a professionally completed online storefront. On the other hand, you also want a platform that has plenty of opportunities for personalization, allowing you to fully embed your branding and tone of voice … Read more

Shopify vs WooCommerce: Which Is Better for Building Your Online Store?

WooCommerce or Shopify: which platform is better for building your ecommerce store? When it comes to launching your online store, one of the most overwhelming moments can be choosing the right platform. All the forums and community discussions have different advice, you then have one friend who tells you that Shopify is the way to … Read more

Google Uses AI To Detect Fake Online Reviews Faster

Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more

Local Strategies: How Better Online Reputation Drives Revenue

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more

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