How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t human in 2024. Trend: declining. Cloudflare’s Radar shows ~70% human traffic and 30% from bots. Akami reports that 42% of … Read more
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, I woke up to a monumental piece of news: SEO news publisher Search Engine Land was purchased by marketing tool … Read more
In an update to its search documentation, Google has expanded the list of sources it uses to generate title links in search results. Google now includes the og:title meta tag as one of the elements it considers when automatically creating title links for web pages. Screenshot from: developers.google.com/search/updates, August 2024. Title links, which appear as … Read more
Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years after the DOJ lawsuit against Google started, Judge Amit Mehta declared Google guilty of monopolizing online search and advertising markets. The most successful startup in history is officially an illegal monopoly. Google’s search engine market share (Image Credit: … Read more
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands. Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
![Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/bluesky-is-open-to-the-public.pngkeepProtocol.png "Bluesky is Now Open to the Public. Should your business")
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social … Read more
Google released an open source large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources like on a laptop or cloud infrastructure. Gemma can be used to create a chatbot, content generation tool and pretty much anything else that a … Read more
Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and … Read more
From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference … Read more
The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes … Read more
Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And it also has no guardrails to keep it from creating unsafe of harmful outputs. Falcon 180B Achieves State Of The Art Performance The phrase “state … Read more
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated. OpenAI, Microsoft, and Google have had an outrageous month in the artificial intelligence (AI) space, and this field keeps accelerating. What is open source AI? Defining this term requires understanding a few others. Open source is a software development … Read more
Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a claimed higher quality dataset that is 100% open source. This model is free to use, including for commercial purposes, because every part of the model is 100% open source. … Read more
![23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/email-marketing.jpgkeepProtocol.jpeg "23 Email Marketing Tips to Improve Open & Clickthrough Rates")
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more
Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is called Dolly, named after the famous sheep of that name, the first mammal to be cloned. Open Source Large Language Models The Dolly LLM is … Read more
Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. Many of the most important software products that make modern life possible, like Android, WordPress, PHP, Nginx and Apache … Read more
