Google AIO 24: Threats And Opportunities

Kevin Indig's Growth Memo for SEJ

Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment Search Generative Experience. Now, they’re here, ushering in a new era for Search. Google’s stunning first quarter and the softening of the ChatGPT hype led me to believe that Google had … Read more

New YouTube Shorts Ad Opportunities For Brands

A large YouTube Shorts logo on the exterior wall of a building, featuring a bold, white play button inside a gray rectangle with the word "YouTube" next to it.

Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link

Challenges And Opportunities In Big Data Security

Challenges And Opportunities In Big Data Security

The drivers of success in the digital age of business are steadily shifting from bold and impulsive to analytical, data-driven decision-making. Companies collect, process, and benefit from large quantities of data to achieve their goals. Yet, they also have a responsibility to keep such data safe. This article delves into the idiosyncrasies of big data … Read more

SEO In 2024: Top Priorities, Challenges, And Opportunities

SEO In 2024: Top Priorities, Challenges, And Opportunities

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more

Earning With Surveys: Exploring Opportunities For Google Play Gift Cards

Earning With Surveys: Exploring Opportunities For Google Play Gift Cards

Taking surveys has become a way for people to earn some money during their free time, all from the convenience of their own homes. Many survey websites allow you to exchange your earnings for gift cards from known retailers — and among these options, Google Play gift cards enjoy high popularity. Read on as we … Read more

Snapchat Must Look For New Opportunities In AR Development To Make A Push

Snapchat Must Look For New Opportunities In AR Development To Make A Push

Snapchat needs to buckle up and look for new opportunities in AR development in view of the competition from Meta and Apple. Exploring the new AR development elements will also help the platform to optimize its revenue potential. Not capitalizing on the revenue potential has been a problem for Snapchat in recent times. So, despite … Read more

The State Of SEO 2024: Disruptions And Opportunities [Podcast]

The State Of SEO 2024: Disruptions And Opportunities [Podcast]

Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to … Read more

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more

How to Find SERP Feature Opportunities [+ Free Tools]

How to Find SERP Feature Opportunities [+ Free Tools]

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming … Read more

Using Python + Streamlit To Find Striking Distance Keyword Opportunities

Using Python + Streamlit To Find Striking Distance Keyword Opportunities

Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a tool to check which keywords are close to ranking in positions one to three and advises whether there is an opportunity to naturally work those keywords into the page. … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.