How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do … Read more

How to Network Successfully for New Brand Opportunities

Network-Successfully-for-New-Brand-Opportunities

Are you struggling to find relevant networking opportunities? Struggling to develop relationships that drive tangible results? Are you thinking about how to create more brand opportunities for your business? However you feel about networking, this is the guide for you! Dive into strategies and practical tips to effectively network and build connections that lead to … Read more

Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters … Read more

3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But … Read more

Google’s Latest Tool Flags SEO Opportunities You’re Missing

Google's Latest Tool Flags SEO Opportunities You're Missing

Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on site data. The feature is rolling out gradually as an experimental tool. Source link

The power of social commerce in the UK: growth opportunities in 2024

What is social commerce? Stats, trends and tips marketers should know for 2023

Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell. In the United Kingdom, social commerce is experiencing rapid growth. This is driven by the increasing popularity of social media networks and the convenience of shopping directly within them. Delving into the world of UK … Read more

Google AIO 24: Threats And Opportunities

Kevin Indig's Growth Memo for SEJ

Google I/O 2024 was all about one thing: the launch of AI Overviews (short: AIOs). You might know the Gemini-powered direct answers as AI Snapshots from Google’s public beta environment Search Generative Experience. Now, they’re here, ushering in a new era for Search. Google’s stunning first quarter and the softening of the ChatGPT hype led me to believe that Google had … Read more

New YouTube Shorts Ad Opportunities For Brands

A large YouTube Shorts logo on the exterior wall of a building, featuring a bold, white play button inside a gray rectangle with the word "YouTube" next to it.

Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link

Challenges And Opportunities In Big Data Security

Challenges And Opportunities In Big Data Security

The drivers of success in the digital age of business are steadily shifting from bold and impulsive to analytical, data-driven decision-making. Companies collect, process, and benefit from large quantities of data to achieve their goals. Yet, they also have a responsibility to keep such data safe. This article delves into the idiosyncrasies of big data … Read more

SEO In 2024: Top Priorities, Challenges, And Opportunities

SEO In 2024: Top Priorities, Challenges, And Opportunities

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more

Earning With Surveys: Exploring Opportunities For Google Play Gift Cards

Earning With Surveys: Exploring Opportunities For Google Play Gift Cards

Taking surveys has become a way for people to earn some money during their free time, all from the convenience of their own homes. Many survey websites allow you to exchange your earnings for gift cards from known retailers — and among these options, Google Play gift cards enjoy high popularity. Read on as we … Read more

Snapchat Must Look For New Opportunities In AR Development To Make A Push

Snapchat Must Look For New Opportunities In AR Development To Make A Push

Snapchat needs to buckle up and look for new opportunities in AR development in view of the competition from Meta and Apple. Exploring the new AR development elements will also help the platform to optimize its revenue potential. Not capitalizing on the revenue potential has been a problem for Snapchat in recent times. So, despite … Read more

The State Of SEO 2024: Disruptions And Opportunities [Podcast]

The State Of SEO 2024: Disruptions And Opportunities [Podcast]

Wisdom from 3,890 Professionals in the Field Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we’re ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to … Read more

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

3 Exciting Ways To Safely Embrace AI-Generated Content & Opportunities

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering how to best integrate AI into your marketing workflow? Unsure which parts of your content creation strategy can be safely delegated to machine learning? You’re not alone. While 46% of business owners resort to AI to craft … Read more

How to Find SERP Feature Opportunities [+ Free Tools]

How to Find SERP Feature Opportunities [+ Free Tools]

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming … Read more

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