Outcomes

Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

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Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two

The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed. Since August 2007, when YouTube started offering video advertising, brands, and their agencies have always prioritized reach and frequency. However, business outcomes have now become … Read more

Data Analytics In Education: Transforming Learning Experiences And Student Outcomes

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Data Analytics In Education: Transforming Learning Experiences And Student Outcomes

Data analytics offers a lot of new opportunities for the transformation of learning experiences and improve student outcomes. By systematically analyzing educational data, such as student performance and engagement metrics, educators can gain valuable insights to inform decision-making and enhance educational practices. We at Double Cloud decided to explore the power of data analytics in … Read more

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