In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with Google Analytics 4 – digital marketing and search key performance indicators (KPIs) can be tough to stand behind or have a lot of confidence in. … Read more
The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed. Since August 2007, when YouTube started offering video advertising, brands, and their agencies have always prioritized reach and frequency. However, business outcomes have now become … Read more
Data analytics offers a lot of new opportunities for the transformation of learning experiences and improve student outcomes. By systematically analyzing educational data, such as student performance and engagement metrics, educators can gain valuable insights to inform decision-making and enhance educational practices. We at Double Cloud decided to explore the power of data analytics in … Read more
