We Figured Out How AI Overviews Work [& Built A Tool To Prove It]

We Figured Out How AI Overviews Work [& Built A Tool To Prove It]

This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wondering how to realign your SEO strategy for maximum SERP visibility in AI Overviews (AIO)? Do you wish you had techniques that mirror how AI understands relevance? Imagine if Google handed you the blueprint for AI Overviews: Every … Read more

The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You

Kevin Indig's Growth Memo for SEJ

Google claims AI Overviews are revolutionizing search behavior. But the data tells a different story. Since launching AI Overviews in 2024, Google CEO Sundar Pichai has repeatedly claimed they’re transforming search behavior: People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries… and getting … Read more

Google’s AI Overviews Reach 1.5 Billion Monthly Users

Google’s AI Overviews Reach 1.5 Billion Monthly Users

Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1 earnings call. Alphabet Earnings Show Growth Across Core Products Alphabet announced strong financial results for Q1, highlighting the adoption of AI across its products. The … Read more

AI Overviews Glitch May Hint at Google’s Algorithm

AI Overviews Glitch May Hint at Google’s Algorithm

A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose parts of Google’s algorithms that are normally unseen. AI-Splaining? Lily Ray re-posted a tweet that showed how typing nonsense phrases into Google results in a … Read more

AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]

AI Overviews: We Reverse-Engineered Them So You Don’t Have To [+ What You Need To Do Next]

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant in an AI-driven SERP? What kinds of queries trigger Google’s AI Overviews? How can you structure content so that AI pulls your site into the … Read more

Insights On SEO For AI Overviews

Google Search Central Live NYC: Insights On SEO For AI Overviews

Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For AIO Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search … Read more

Google Expands AI Overviews To Thousands More Health Queries

Google Expands AI Overviews To Thousands More Health Queries

Google is expanding AI overviews to “thousands more health topics,” per an announcement at the company’s health-focused ‘The Check Up’ event. The event included developments spanning research, wearable technology, and medical records. Here’s more about how Google is refining health results in Search. AI Overviews For Health Queries Google is showing AI overviews for more … Read more

AI Overviews Rise As Click Rates Decline

Google CTR Study: AI Overviews Rise As Click Rates Decline

A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web Ranking (AWR) reveals that AIOs appeared in 42.51% of search results in Q4, up 8.83 percentage points from the previous quarter. With this increase, clickthrough … Read more

Google AI Overviews Trending Toward Authoritative Sites

Google AI Overviews Trending Toward Authoritative Sites

New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. The new research shows what industries are most impacted and may provide a clue as to way. AIO Presence Varies Over Time and By Industry. … Read more

Data Shows Google AI Overviews Changing Faster Than Organic Search

Data Shows Google AI Overviews Changing Faster Than Organic Search

New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more

The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]

Kevin Indig's Growth Memo for SEJ

Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI … Read more

Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?

Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?

In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you think that AI Overviews or AI will disrupt SERPs with Google PLAs? And, as someone with a small ecommerce store selling clothing, … Read more

AI Overviews Data Shows Massive Changes In Search Results

AI Overviews Data Shows Massive Changes In Search Results

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more

Google AI Overviews Found In 74% Of Problem-Solving Queries

Google AI Overviews Found In 74% Of Problem-Solving Queries

Write a summary for this article using no more than 20 words that would be suitable for a news publication A new report shows that AI Overviews (AIOs) in Google’s search results are uncommon but significantly affect visibility and user engagement. Authoritas’s study examines how generative AI Overviews impact organic search performance. In December, the … Read more

Google Expands AI Overviews In Circle To Search

Google Expands AI Overviews In Circle To Search

Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to … Read more

AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO

AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO

With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality. Watch on-demand for a session focused on AI Overviews and AI-organized SERPs, where we break down the newest developments. … Read more

Studies Suggest How To Rank On Google’s AI Overviews

Studies Suggest How To Rank On Google’s AI Overviews

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple sources to provide direct answers to user queries while offering relevant links. These overviews are displayed prominently: the AI Overview appears on the left, with relevant links … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.