The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve. Together, the design, written content, and visual elements of an … Read more
Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was a good idea because it’s important to Google. Mueller checked around and said why the contact and about us pages were useful. Needs To Convince Company To Add Contact & About Us Pages @jaclynbrandt tweeted … Read more
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher alerted her to a thread on Google’s support forum detailing the destructive scheme. … Read more
Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and answers. Source link
![Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Upgrade-Your-SEO-Content-Strategy-With-Pillar-Pages.jpg "Upgrade Your SEO & Content Strategy With Pillar Pages &")
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. Watch this on-demand webinar as we unravel the differences between topic clusters and pillar pages, … Read more
The world of search is ever-evolving – just when you think you’ve got the hang of it, it changes again. And with AI becoming increasingly influential in shaping search results, it’s more important than ever to make sure your content is competitive. So what can you do to boost your rankings on search engine results … Read more
This week’s Ask an SEO question comes from Manuel, who asks: “Is it feasible to implement topic cluster/pillar pages locally? Like create business licenses related to each page of the US by dividing them by state > type of license > related documents. Can I create topic cluster/pillar pages right when starting a website (just … Read more
![Why You Need to Create More Landing Pages [Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/create-more-landing-pages.pngkeepProtocol.png "Why You Need to Create More Landing Pages [Data +")
“I’ve already got some landing pages, so why should you make more?” That sounds almost as crazy as saying the question, “Well I’ve already got some leads, why should I get more?” Landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, … Read more
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more
Chances are you’ve landed on a 404 error page before. Whether you’ve arrived on a 404 error page because of a simple typo or because you were seeking a page that no longer exists, most people find being unable to find what they’re looking for to be a frustrating experience. A major part of running … Read more
To a prospect seeking out a new service provider, the process can be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business an accessible face. This … Read more
In a significant step towards reinforcing direct corporate-client interaction, LinkedIn is launching a messaging inbox for company pages. This will allow businesses to send and receive direct messages (DMs), fostering an immediate line of communication. The rollout coincides with a global shift in business priorities, with a heightened focus on brand building and attracting new … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
![LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/linkedin-page-1.pngkeepProtocol.png "LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]")
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn. … Read more
In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers. Add to this the fact that advertising costs are reaching the realm … Read more
Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will … Read more
Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like a negative user experience. Difference Between HTTP and … Read more
