Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began … Read more
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or free alternative. Luckily, there are plenty of top-notch free and low-cost options on the market, … Read more
Today’s Ask An SEO question comes from Dean, who asks: SEO is the buzz but many businesses don’t understand the turnaround to ROI. We support paid media as a faster-acting strategy. With that in mind, how do you suggest a business invest in paid instead of SEO? SEO and PPC and very rarely mutually exclusive. … Read more
With budget cuts becoming more common, you’re expected to do more with less. So, if you’re looking to maximize campaign results without increasing your marketing spend, it’s time to innovate your company’s digital strategy. The key to generating the highest ROI possible is to drive synergy between your paid strategies and organic search strategies. Understanding … Read more
Dave grew his newsletter traffic by 2.5x using one simple (and fast) tactic. Here’s how. 👇 Dave Anderson is a senior technology leader with a diverse background. He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff … Read more
The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and … Read more
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google … Read more
Research tells us that the #1 challenge facing business owners in 2022 is generating traffic and leads. But why? After a pandemic, when essentially the entire world went online, and social platforms blew up, shouldn’t leads and traffic be more accessible than ever? You might think yes, but the problem is that all the businesses … Read more
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time to buy their attention. Try one of these seven paid marketing strategies. Read the full article at MarketingProfs
