Part 1: The Secret Weapon To Help Your Team Do More… With Less – Litmus

Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last year). Well, if you’re like me—proudly in email marketing for ~15 years—you’ve known that for quite some time. As I’ve developed teams, one thing I always find myself asking: How … Read more

Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling

Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling

Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes similar to the recently proposed ‘AMERICA Act’ bill in the United States. The EU Ruling Explained The EU competition commission stated the issue lies “with Google … Read more

Query Relaxation And Scoping As Part Of Semantic Search

The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead of requiring them … Read more

How to Make Sustainable Business Practices Part of Your Growth Strategies

What is sustainability in business? Yes, it’s carrying out your business operations in a way that’s in harmony with the environment and your community. And it involves making decisions that benefit society and being mindful of future generations. Those elements are undoubtedly at the heart of sustainability. They weigh on the conscience and drive us … Read more

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