In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest … Read more
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more
“I didn’t think I needed a partnership agreement; I went into business with my best friend.” This approach may single handedly keep small business lawyers employed. Even if you’ve been best friends since birth and you know each other inside out, creating a startup without a partnership agreement with anyone is extremely risky. And it’s … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Earlier this week, Sephora and TikTok announced a new joint venture with agency Digitas: an incubator program to help new beauty brands leverage creator content. As part of the Sephora x TikTok … Read more
Some businesses tend to overcomplicate the strategy and execution of a B2B (Brand to Brand) partnership, this generally leads to overwhelm and prevents the partnership from getting started. When it’s done right, it can increase your ROI, convert new leads, elevate your brand trust and build long-term relationships with your customers. B2B partnerships can come … Read more
