Buffer Diaries: Darcy Peters’ Unique Career Path

From the Marine Corps to Customer Advocacy: Darcy Peters' Unique Career Path

Meet Darcy Peters, Senior Customer Advocate Manager at Buffer, whose diverse journey from fitness entrepreneur and Marine Corps officer to Customer Advocacy maven is a testament to resilience and adaptability. In this candid interview, Darcy shares her experiences balancing work, family, and personal growth while embracing challenges and nurturing a fulfilling career at Buffer. 🖊️ … Read more

Brand Extensions: A Strategic Path to Growth

Brand Extensions: A Strategic Path to Growth

Arm & Hammer has a rich history dating back to 1846. Originally, the brand sold a baking soda product, but the deodorizing benefit associated with the brand allowed it to extend into a host of products for which deodorizing is essential. Representative Arm & Hammer products now include kitty litter, car air fresheners, changing pads, … Read more

Want to Build a Content Marketing Career Path? Here’s What to Do

What Does a Content Marketing Career Path Look Like? Are you looking to pursue a content marketing career path? You’re in a good place. Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their … Read more

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