Are People Clicking Links In ChatGPT Search? Brands Say Yes

Are People Clicking Links In ChatGPT Search? Brands Say Yes

A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search may change product discovery and online traffic. While these numbers are self-reported and lack broader data, they offer insight into … Read more

My Advice for People of Color Looking to Break Into Tech

My Advice for People of Color Looking to Break Into Tech

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Switching careers … Read more

How to Create an Email Newsletter People Actually Read

How to Create an Email Newsletter People Actually Read

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter. Suddenly, you are “volunteered” to do it and … Read more

How People Search: Understanding User Intent

How People Search: Understanding User Intent

In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain … Read more

How People Search: Understanding User Intent

How People Search: Understanding User Intent

In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain … Read more

Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice?

Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice?

This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a … Read more

Google To Remove “Add Me To Search” People Cards In April

Google To Remove "Add Me To Search" People Cards In April

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and … Read more

Add Me To Search: How To Create Your Google People Card

Add Me To Search: How To Create Your Google People Card

In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more

Google: What If Site Quality Is Simpler Than People Think?

Google: What If Site Quality Is Simpler Than People Think?

Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more

Do People Still Read Blogs in 2023? We Asked Consumers [New Data]

Do People Still Read Blogs in 2023? We Asked Consumers [New Data]

According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they … Read more

Are People Actually Shopping on Social Media? [New Data]

Are People Actually Shopping on Social Media? [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more

Spokeo Search: How To Find People, Numbers, And More In 2023

Spokeo Search: How To Find People, Numbers, And More In 2023

When it comes to our loved ones, there is nothing more important than the safety and security of these people. Security is important now more than ever since there is a risk looming globally over personal security, whether it is physical or digital.  But now, because of certain platforms like Spokeo, it is easier than … Read more

The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]

The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]

Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more

Meta Earnings Call: AI Improves UX For Over 3 Billion People

Meta Earnings Call: AI Improves UX For Over 3 Billion People

Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your … Read more

Microsoft Doubles Down On AI To Transform How People Work & Search

Microsoft Doubles Down On AI To Transform How People Work & Search

Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While the developments promise more intuitive search and data experiences, they signal a shift toward a future where AI becomes further embedded into everyday tools. This … Read more

Big Money Mistakes Most People Make Calculating Monthly Expenses

Big Money Mistakes Most People Make Calculating Monthly Expenses

Accurately calculating monthly expenses is crucial in achieving financial stability and security. It allows individuals to budget effectively, track their spending, and plan for future costs, such as retirement savings or purchasing a home. However, many people need to correct their calculations when calculating their monthly expenses, which can lead to financial stress and instability. … Read more

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