Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized the feature was not as helpful for users as initially hoped. People cards were introduced in 2020 to make it easier for individuals to highlight information about themselves on Google Search, such … Read more
![[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/how-to-make-a-facebook-business-page-compressor.jpgkeepProtocol-scaled.jpeg "[UPDATE] How to Make a Facebook Business Page That Keeps")
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and … Read more
In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more
Google’s John Mueller, Martin Splitt and Gary Illyes discussed site quality in a recent podcast, explaining the different ways of thinking about site quality and at one point saying it’s not rocket science. The discussion suggests that site quality could be simpler than most people know. Site Quality Is Not Rocket Science The first point … Read more
![Do People Still Read Blogs in 2023? We Asked Consumers [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Untitled-design-35.jpgkeepProtocol.jpeg "Do People Still Read Blogs in 2023? We Asked Consumers")
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?” To determine where blog readership might stand today, I surveyed 325 people about how often they … Read more
![Are People Actually Shopping on Social Media? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/consumer-shopping-on-social-media-300x300.pngkeepProtocol.png "Are People Actually Shopping on Social Media? [New Data]")
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms … Read more
When it comes to our loved ones, there is nothing more important than the safety and security of these people. Security is important now more than ever since there is a risk looming globally over personal security, whether it is physical or digital. But now, because of certain platforms like Spokeo, it is easier than … Read more
![The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-search-in-changing.jpgkeepProtocol.jpeg "The Way People Search the Web is Changing: 4 Stats")
Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms … Read more
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your … Read more
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While the developments promise more intuitive search and data experiences, they signal a shift toward a future where AI becomes further embedded into everyday tools. This … Read more
Accurately calculating monthly expenses is crucial in achieving financial stability and security. It allows individuals to budget effectively, track their spending, and plan for future costs, such as retirement savings or purchasing a home. However, many people need to correct their calculations when calculating their monthly expenses, which can lead to financial stress and instability. … Read more
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
In a recent study, Google and the University of Basel discovered how users shape their first impressions of sites. The research showed that people rate web pages in under 50 milliseconds. And a site’s visual complexity and prototypicality affect customer confidence in brands. As it turned out, users trust simplicity in design and avoid unrealistic … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
