How to Create the Perfect Project Timeline [Template + Examples]

How to Create the Perfect Project Timeline [Template + Examples]

Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all … Read more

How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps

How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps

Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts. This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional … Read more

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service. I’m sure you can relate, too! This happens because we are those companies’ target audience. Every product … Read more

Craft the perfect pitch: 7 influencer outreach email and DM templates

Craft the perfect pitch: 7 influencer outreach email and DM templates

You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out emails. But with so many people to connect with, influencer outreach is time-consuming, especially if you’re manually drafting emails from scratch. That’s why we recommend using influencer outreach email templates … Read more

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google E-E-A-T on phone screen

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more

Google: “Our Ranking Systems Aren’t Perfect”

Google statement admits that their ranking algorithms are imperfect

Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing a better job and outlined what’s being done to stop rewarding sites that shouldn’t be ranking in the first place. Questioning Google’s Search Results The exchange with Google began … Read more

How to Find Influencers: 6 Ways to Discover Your Perfect Brand Advocate

Find influencers

Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into … Read more

Crafting the Perfect Product Prototype Might Be Easier Than You Think

Product prototype

So, you’ve got the perfect product idea in your head. You’re confident that it will solve all of your target audience’s problems, and the profit margins are more than viable. You need investment to get your idea off the ground, but you are finding it difficult to articulate the function of your product and failing … Read more

Google: No Perfect Formula For Search Rankings

Google: No Perfect Formula For Search Rankings

In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results. The statement begins: “Today I wanted to share about the belief that there is some type of “perfect page” formula that must be used to rank highly in Google … Read more

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

21 Royalty-Free Music Sites to Help You Make the Perfect Video Soundtrack

In video marketing, choosing the right soundtrack can be the difference between a video that grips your audience from start to finish and one that they can barely get halfway through. Not just any music will do, and knowing where to find the best royalty-free music sites is helpful. Play a fitting soundtrack or jingle … Read more

How to (Easily) Make Perfect Content Calendars in Google Sheets

How to (Easily) Make Perfect Content Calendars in Google Sheets

Perhaps you create spreadsheets to collect data, track campaigns, or organize weekly assignments. But have you ever thought about using spreadsheets to make a calendar? If not, let me tell you why Google Sheets is the perfect tool for your content calendar. If you often work on campaigns for different clients, creating individual calendars in … Read more

How to Write the Perfect Project Manager Resume

How to Write the Perfect Project Manager Resume

Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company. In this article, you’ll learn how to write a project manager resume that impresses hiring managers. Whether … Read more

How to Write the Perfect Resume for Internships

How to Write the Perfect Resume for Internships

Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Although you’re just starting out and likely applying to several positions, it’s crucial to think about how you can stand out from the crowd. Your resume serves as a gateway to … Read more

Crafting the Perfect Consulting Invoice: Everything You Need to Include

Invoice graphic

Sick and tired of chasing up clients, trying to remember how much you charged them for your work? Either you end up trying to charge them too much and getting an earful, or charge them much less than agreed, wondering why your Disney+ subscription bounced this month. To solve this you need to act similarly … Read more

Crafting the Perfect Partnership Agreement for Co-Founders

Signed partnership agreement

“I didn’t think I needed a partnership agreement; I went into business with my best friend.” This approach may single handedly keep small business lawyers employed. Even if you’ve been best friends since birth and you know each other inside out, creating a startup without a partnership agreement with anyone is extremely risky. And it’s … Read more

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